The 6 Best Advertising Strategies For Small Business

The 6 Best Advertising Strategies For Small Business Successful small business owners know that there is more to building a successful business than just offering great products and services. Building and growing a small business also involves informing the world about your great products and services. For any business to survive and thrive, it needs to have customers, and the only way to get customers is to advertise your business. Without advertisement, you cannot effectively compete with other businesses vying for your customers’ attention. As such, advertising is one of the most important things you can do for your small business. However, advertising is not a straightforward affair. There are several approaches to advertising, each with its own effectiveness, and choosing the right approach for your small business can be a bit of a challenge. To help you get it right on this crucial aspect of business, we are sharing with you the 6 best advertising strategies for small business. HAVE A GOAL AND A BUDGETThe first important thing you need to think about when coming up with your advertising strategy is what you want to achieve. Starting an advertising campaign without an objective in mind is like setting sail on a ship without a destination nor a compass to guide you. Start by defining your advertisement goals. The goals should be SMART â€" Specific, Measurable, Attainable, Relevant and Time bound. Below is an explanation of what exactly we mean by smart goals:Specific: You advertising goals should be very specific. There is no room for vagueness here. Saying you want to improve your sales is vague. Saying you want to increase your sales by 20% is specific. Similarly, getting more customers is vague, while getting 200 more customers is specific. Measurable: You should have a tangible way of measuring the achievement of your advertising goals. Your advertising goals should be tied to metrics such as sales, number of new customers, number of subscriptions, and so on.Attainable: Don’t set goals that are unreal istic. Your goals should be attainable if you stretch yourself enough. Goals that stretch you while remaining achievable help you to identify opportunities you might be currently missing. Relevant: Your advertising goals should be relevant to the vision and mission of your small business. This ensures that you don’t end up focusing on goals that do nothing to move your business ahead. Time bound: Finally, your advertising goals should have an expiry date. Increasing your sales by 20% in six months is significant growth. Increasing your sales by 20% over 10 years? Not so significant. Once you come up with SMART objectives for your advertising campaign, you should then come up with an advertising budget based on these goals. Sadly, advertising is one of those aspects of business that come with an expense attached. You have to spend some money to have an effective advertising campaign. According to statista.com, businesses spent over $584 billion in advertising worldwide, with the nu mber expected to exceed $757 billion in 2021. With businesses spending so much money to attract buyers’ attention, you also have to be willing to spend some money on advertising if you want your business to remain competitive. Having a budget means that you are not treating advertising as an afterthought. You are deliberately dedicating considerable resources to bringing in new business. At the same time, it prevents you from using all the money on advertising. Two popular methods of allocating advertising budget are the percentage of sales method and the unit sales method. With the percentage of sales method, you allocate a percentage of expected or past sales to advertising, while the unit sales method considers the cost of advertising a single unit and then multiplies by the number of units that are up for sale. The advertising budget doesn’t have to take up a huge portion of your revenue. According to a study by Gartner Research, companies spend about 12% of their annual rev enue in advertising on average. CREATE A BRAND IMAGE AND USE IT CONSISTENTLYYour company’s brand is more than just a name, a logo and colors. A brand is a promise to your customers, a promise that they can expect quality, reliability, competency and consistency from your business. It is the combined set of stories, expectations, relationships and memories that differentiate your business from competitors and give your customers a reason to choose your company. According to this whitepaper, 77% of marketers believe that branding is very critical to a company’s future growth. If branding is so important, it makes sense that the brand image of your company is something you should build very carefully. Creating a brand image involves deciding who your customers are, what you want to   tell them, how you will pass the message to them, when you will say it to them and where you will say it to them. Below are some tips to help you build a great brand image: Invest in a simple, memorabl e logo and use it everywhere.Find colors that represent the values of your brand and use them in all your branding materials. According to this study, color increases brand recognition by up to 80%. Define your brand message. What are the key things you want customers to think of when they see your brand? Use your brand in every aspect of your business. Your brand image depends on more than the marketing material you put out. Things such as your company’s email signature, how your customer care representatives talk to customers, what your employees wear, and how you package your products all define your brand image.Define a “voice” that matches your company’s brand. For instance, if your brand is child friendly, your brand voice should be informal and playful. This voice should be brought out in all visual and written communication between the company and the customers. Come up with a concise, memorable and meaningful tagline that expresses your brand in a simple way. Live u p to your brand’s promise. Remember, your brand is a promise to your customers. The only way to enhance your brand image and nurture brand loyalty is by always delivering what your customers expect of your brand.Finally, you should be consistent in your branding. You should maintain the same look and feel with your branding material regardless of your distribution channels. MASTER CONTENT MARKETINGContent marketing is a long-term marketing strategy whose focus is to use great content to nurture strong relationships with your customers. Content marketing includes things such as articles and blog posts, infographics, print material, press, video content, social media posts, PDFs and eBooks, slide decks, photos, animations, and so on. Done properly, content marketing is actually more effective than paid advertising. Unlike paid advertising where businesses try to push their products and services to customers, the aim of content marketing is to attract customers by providing them with valuable content and solving their problems. This strategy works better than paid advertising, with 70% of customers saying they would rather learn about a business through a valuable article than through other forms of advertisement.  Content marketing has a number of benefits for small businesses, which include: Increased brand awarenessIncreased website trafficShowcases authority and helps build brand credibility and trustAddresses customer problemsCreates awareness about your products and servicesIncreases email subscriptionsIncreases leads and salesHelps move customers through the buyer’s journeyContent marketing is so important for small businesses that 91% of B2B and 86% of B2C have some form of content marketing in place. In addition, content marketing generates three times more leads for every dollar compared to traditional marketing. Over 50% of consumers also say that their buying decisions are influenced by articles and blog posts. If content marketing is so important , you need to be sure that you are doing it the right way. Below are some tips to help you make the most out of your content marketing. Create evergreen content: Content marketing takes time, and therefore you need to ensure that your content continues providing value for a long time after it was first published. The key to doing this is to create evergreen content. Evergreen content is content that remains fresh, relevant and valuable over a long period of time. Make your content memorable: Many businesses are engaging in content marketing today, therefore your content has to be memorable if you want to be noticed from the sea of online content being produced daily. Make your content action packed, filled with data and visuals that enhance the information within the content. Focus on educating instead of selling: Customers don’t care about your business or your products. They care about themselves and their problems. If you want to reach customers through content marketing, do no t focus on your business and your products. Instead, focus on providing content that educates your customers and helps them solve their problems.Develop an editorial calendar: One of the biggest content marketing mistakes you can make is to have no editorial calendar. If you want to be effective, develop an editorial calendar that covers the type of content you are going to produce, the frequency with which you will publish the content, where you will publish the content and who will be responsible for creating and publishing the content. Make your content a reflection of your business: Any content you post should reflect well with your business and should be well aligned with your brand image. It is better to wait until you have time to create great content than posting half-baked content that will reflect poorly on your business and brand. TARGET YOUR AUDIENCEOne of the biggest mistakes small businesses makes is trying to reach everyone with their advertising. The sad truth is tha t your products or services do not solve the problems of everyone on earth. If you want to be effective in your advertising, you need to understand who your main target customers are and then advertise to them. Actually, your target audience is the lifeline of your business. They determine the kind of products and services you offer, your marketing decisions, the kind of language you use in your advertisements, the channels you choose to advertise in, and so on. If you advertise without a clear idea of who your target audience is, you might as well flush your advertisement budget down the toilet. To come up with a clear idea of who you should target with your advertising, you should consider the following questions:Who are your ideal customers? What kind of people might be interested in your products and services? What is their age? Are they employed or not? What’s their gender? Where do they live? What are their hobbies and interests? What is their average income? What are their buying habits? What is their biggest problem or desire? Once you define who your ideal customers are, identify that one thing that keeps them awake at night. Understanding their biggest problem or desire helps you gain their attention by showing ways through which you can help them solve their problem. Your language should describe the problem from their perspective. Where do they search for information?You know who your idea customers are, you know their biggest problem and you have a solution for their problem. How do you get them to know about it? You need to know the places where they go looking for information. This allows you to focus your advertising on channels where it is likely to be seen by the people you are targeting. For instance, if you sell automotive spares, you want to market your products on a blog that is geared towards petrol heads, not a blog for pet lovers. Who do they trust?Finally, you need to understand who your ideal customers trust. Knowing this can help you place your business in a position of trust. For instance, let’s assume you are marketing your services to young professionals in the financial sector and you know that they trust the Wall Street Journal. By working to become a regular contributor in the Wall Street Journal, you can transfer the trust they have in the journal to your business. MASTER ONE SOCIAL MEDIA PLATFORMWhat started as a way for college kids to interact and have fun has turned out to be one of the internet’s most innovative marketing and customer relations tool. Today, small business owners cannot afford to ignore social media. It provides an easy and inexpensive way of growing brand awareness and increasing customer engagement. According to a Hubspot report, 92% of all marketers claim that they have increased exposure for their business through social media, while 80% of marketers have increased their web traffic through social media. According to this infographic, 71% of consumers are likely to recomme nd a brand after having a good service experience with the brand on social media. This shows any business that is not utilizing social media is missing out on these great opportunities.Despite being a phenomenal marketing opportunity, social media also presents a great challenge. There are several social media platforms â€" think Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, Snapchat and so on. Having a profile on all these platforms is an opportunity to reach a wider audience. However, for a small business with limited resources, maintaining an active presence on all these platforms can stretch you thin, leading to less than satisfying results for your business. If you want your social media marketing to be effective, you should focus on one social media platform and master it completely before expanding to another platform. After all, it is much better to have 2000 followers on one social media platform than having 400 followers on five different platforms. However, I recommend that you should create profiles for your business on the other social media platforms, even if you are not spending any serious effort on them. You don’t want someone to register profiles in your business’s name, forcing you to go for a profile name that is inconsistent with your brand name.So, how do you decide which social media platform to focus on? By following your customers. Different social media platforms attract different people from different demographics. Find out which platform is a favorite among your ideal customers and then go for it. You can also use brand engagements to guide you. For instance, if your posts receive several comments and shares on Facebook but you hardly get a like or retweet on your Twitter posts, this is a clear sign that you should focus more on Facebook. Finally, you should also consider your business. For instance, if you are a photographer or creative designer, it makes more sense to focus on Instagram or Pinterest, which are mo re picture-oriented. TAKE ADVANTAGE OF EMAIL MARKETINGEmail is one of the most underutilized marketing channels by small businessES. Many small businesses assume that email marketing is the reserve of big companies. However, email marketing is a very effective marketing channel and is relatively inexpensive, which makes it a great option for small business owners to build customer relationships at scale. What makes email marketing so attractive? Consider this; according to Statista, there were about 3.7 billion email users in 2017, with the number set to hit 4.1 billion by 2021. In addition, email marketing has the highest ROI of all marketing methods. For every dollar you spend on email marketing, you will get $44 in revenue on average. With such returns, email marketing definitely needs to be part of your advertising strategy. If you have no prior experience with email marketing, you might be tempted to think setting up an email marketing campaign is a complicated affair. However, email marketing is one of the simplest advertising campaigns you can set up. Below are four steps to help you set up an email marketing campaign for your small business. Step 1: Build a list â€" If you want to market through email, you obviously need email addresses to send your emails to. To get these email addresses, you need lead capture forms on your website. Signing up for your email list should be as easy as possible, and you should explain clearly what people will gain by giving you their email address. A good way of building your list quickly is to set up lead magnets on your website. These are tempting offers where you promise to give a prospective customer something of value, such as an eBook, a video or a short training course, in exchange for their email address. Step 2: Decide on the kind of emails you send to your list â€" The next step is to decide the kind of emails you will be sending to your subscribers. Email marketing campaigns can consist of different kinds of emails, such as:Email newslettersEmail drip campaigns (emails that are automatically sent once a customer takes a certain action or at predetermined intervals)Promotional emailsTransactional emailsSeasonal emailsYour email campaign can include several of these different kinds of emails. The important thing here is to ensure that each email you send out provides some value for your subscribers. Step 3: Design and write your emails â€" The third step is to actually write content for your emails and design the emails. You want to ensure that the message in the email is clear, and if you want the reader to take some action after reading the email, this should be clear from the email as well. A good way of ensuring that your emails are valuable to your subscribers is to segment your email list into sub lists grouping together subscribers with something in common between them. This way, you can address each specific group according to their specific needs and interests.Step 4: Send, analy ze and optimize â€" This is the final step where you actually send the emails to your list. One of the best things with email is that it is easy to automate. This means that you can create emails in advance and schedule them to be automatically sent to your subscribers at a certain time. However, email marketing does not end at sending the emails. You also need to continuously analyze the performance of your emails and optimize to ensure you get maximum results. Some of the metrics to monitor include the bounce rates, open rates, click-through rates, unsubscribe rate, and conversion rate. Keep looking for ways through which you can improve your results. WRAPPING UPThere is no shortage of advertising strategies that you can use to market your business. However, the strategies discussed in this article are the best for a small business that is trying to grow and doesn’t have millions of dollars to spend on their advertising budget. To give a recap, ensure that you have advertising g oals and an advertising budget, create a brand image and use it consistently, master content marketing, ensure that you are properly targeting your audience, master one social media platform completely and take advantage of email marketing. Finally, remember that for your advertising campaigns to be effective, you need to constantly analyze the results of your efforts and keep optimizing to maximize your results.

Executive Summary for Computer Business Free Essay Example, 1250 words

This will add revenue to the business but also will require more personnel. This will also serve as a marketing drive to inform customers that Computer Heavens can be relied on when there are issues on their computers. Personnel Plan First six months Computer Heaven’s staffing shall be kept lean and mean to check operational cost that could undermine the competitiveness of its price. Thus, in the first six months of operation while the business is still at nascent stage, staffs shall be kept at a minimum of three personnel with one staff each for vital function of sales, technical support and administrative support. These staffs are additional to the Business Manager. 12 months It is anticipated that customer base will widen after a year of operation and this would require additional staff for operation of sales and technical support. After a year, there would five (6) personnel whereby there will two (2) personnel for technical support and sales and maintaining the administrative support of one personnel. There will be just one Business Manager after 12 months of operation. After 3 years After 3 years, Computer Heavens has already proven that it is a viable business entity and will add staffs to make it five for the technical operations and five for sales operations. We will write a custom essay sample on Executive Summary for Computer Business or any topic specifically for you Only $17.96 $11.86/pageorder now Administrative support shall be two and the business manager will have an assistant business manager totaling to 14 personnel after 3 years of operation. IV. Recruitment strategies The best place to recruit employees for Computer Heavens would be technical schools and universities. Technical school and university students can match the high technical requirement of the job because they are from the academe. In addition, this younger segment of labor force is well adopted to computers and thus, requires little training to do the job saving the company training costs and long nesting period. In addition, college students do not demand a high salary that is comparative in the computer industry. This does not mean that that they will be employed at a minimum wage, it is just that they will not demand a salary similar to Silicon Valley employees. They can be employed as part time with flexible schedules so that the students can balance school and work. The salary package will be relatively higher than other jobs for college level to keep the employee working for the business. Bonuses and incentives will also be given to make the employee satisfied for working in Computer Heavens. Employee retention and evaluation Computer Heavens will maintain a lean and mean workforce which discourages overtime to avoid bloating operating cost.

Ethical Dilemmas Of An Industrial Engineer - 773 Words

Ethical Dilemma There are many ethical dilemmas that an industrial engineer may face throughout their career. One major dilemma would be having to lay someone off because of a change you may have made to a process to make it more efficient. Industrial engineers are always trying to find a more efficient way of doing something, whether it’s in a factory, in an office, or the route of a delivery driver. Sometimes these things aren’t always as simple as they may seem. There are often consequences to these seemingly simple changes. People can and do get laid off because of a change to a process. Let’s say, for example, that I am an industrial engineer working for a distribution center for an online shopping website, and I find a way to†¦show more content†¦I would do this because these reports are going out to the customers, and they are giving the customers false information. She is falsifying quality reports, and if caught could get fired and the company could face a huge lawsuit. The company would also lose the trust of their customers if caught because they have been lying to them. This is very similar to what Volkswagen did with their emissions tests, and is a very big issue. If I was Delia Dorchester, I would talk to Bob and try to convince him to talk to the sales manager. Nothing bad could come from just talking to the sales manager. If he ignores my advice, I would probably go to the sales manager myself and explain the problem. This isn’t a very bad issue, but it can still be fixed, and it isn’t nearly as bad as the situation tha t Catherine is in. I would also report both Bob and Catherine’s practices to their supervisors because the Code of Ethics for Engineers says that I should. Section II, article 1 part of the Code of Ethics for Engineers states: â€Å"Engineers shall not aid or abet the unlawful practice of engineering by a person or firm.† And part of states that â€Å"Engineers having knowledge of any alleged violation of this code shall report thereon to appropriate professional bodies and, when relevant, also to public authorities.† Section III, article 3 states that â€Å"engineers shall avoid all conduct or practice that deceives the public,† and Part a ofShow MoreRelatedAn Ethical Dilemma Of Industrial Engineers Essay1899 Words   |  8 PagesAn ethical dilemma that Industrial Engineers are often faced with is attempting to balance costs with quality and safety. Industrial systems engineers are pressured by company management to design processes that are cost efficient, time constra ined, and produce a high quality output. This puts the engineer in a tricky balancing act in which they are trying to make every stakeholder happy. 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The Snows of Kilimanjaro Free Essays

This paper analyzes three short stories of Hemingway- The Snows of Kilimanjaro, Hills Like White Elephants, and Indian Camp by reading them against the grain. The aim of this paper is to study the stories by re-reading them and using approaches that will give greater insights and reveal new meanings. The Snows of Kilimanjaro (Marxism) Marxism believes â€Å"the real forces that create human experience [are] the economic systems that structure human societies† (Tyson 53). We will write a custom essay sample on The Snows of Kilimanjaro or any similar topic only for you Order Now Marxist criticism chooses to focus more broadly on the cultures â€Å"economics [as] the base on which the superstructure of pocial/political/ideological realities is built† (Tyson 54). When we speak of ideology from a Marxist perspective we mean a belief system created by cultural conditioning (Tyson 56). It is these underlying, pervasive, and sometimes disguised economic ideologies that shape our culture which in turn shapes each of us as individuals through cultural conditioning. Thus, it is the â€Å"differences in socioeconomic class [which] divide people in ways that are much more significant than differences in religion, race, ethnicity, or gender† (Tyson 54). When we speak of socioeconomic class we mean differences in economic, social, and political power between people. Marxism gives us the terms bourgeoisie and proletariat, which in simple terms refer to the rich and the poor, respectively. But Tyson says there are essentially five different socioeconomic classes in America: the underclass, lower class, middle class, upper class, and â€Å"aristocracy† (55). And people are always fighting and struggling to climb the socioeconomic ladder as part of their cultural conditioning. â€Å"For Marxism, getting and keeping economic power is the motive behind all social and political activities, including education, philosophy, religion, government, the arts, science, technology, the media, and so on† (Tyson 53). When looking at â€Å"The Snows of Kilimanjaro† from a Marxist perspective, it is important to note the time period in which the story was written and published. Even though the story takes place in Africa it is predominantly influenced by the characters’ experiences in American (and European) culture. Harry and Helen are (presumably) American citizens and therefore their behaviour has been shaped by the predominant American ideologies of the mid 1930s, which include: classism, consumerism, rugged individualism, and the American dream. In â€Å"The Snows of Kilimanjaro† Harry can be seen as a patriot, he fought in the war; as a rugged individualist, Helen â€Å"thought he did exactly what he wanted to† (Hemingway 46); as a man living the American dream, climbing the social ladder, always improving his social standing in life by moving on to women with more money than the last, and enjoying the â€Å"acquiescence in this life of pleasant surrender† (47) and comfort; and as classist, although Harry shares his wife’s money he still felt like â€Å"a spy in [the] country†¦[of] the very rich† (44). Harry embodies all of these American ideologies and they shape his identity as an individual, even though at their root the ideologies are a result of the underlying capitalist American economic system. We can also learn a lot about the prevailing ideologies from the narrative itself. Throughout the story Harry and Helen both shout orders to their camp and hunting support staff. Although the support staff is presumably being paid but it is worth pointing out that there is a class division between the privileged couple and the workers whose job is to make their experience enjoyable. Also there are numerous references to money throughout the text. Harry says to Helen it’s â€Å"[y]our bloody money† (Hemingway 41), and â€Å"[y]our damned money was my armour,† and â€Å"[y]ou rich bitch† (43). Harry also thinks about how he â€Å"had his life and it was over and then he went on living it again with different people and more money, with the best of the same places, and some new ones,† and of the â€Å"very rich†¦which he despised† (Hemingway 44); and â€Å"this rich bitch,† and â€Å"[Helen] who had the most money of all, who had all the money there was† (45); and â€Å"because she was richer† (46); and â€Å"[t]he rich were dull and they drank too much, or they played too much backgammon. They were dull and they were repetitious† (53). Harry also recalls a story in which a guy named Julian says â€Å"The very rich are different from you and me† and someone responds to Julian by saying â€Å"Yes, they have more money,† but this crushed him because Julian â€Å"thought they were a special glamorous race† (Hemingway 53). These textual references deal with the subject of money, of economics, of ideology, and classism. But there is still more textual evidence of the capitalist American ideologies present in the story. Another example of classist ideology includes Harry’s statement to Helen â€Å"your own people, your goddamned Old Westbury, Saratoga, Palm Beach people† (Hemingway 41). And examples of consumerist ideology can be seen as Helen â€Å"had to make another life† so â€Å"she acquired him (Harry)† and â€Å"built herself a new life† (Hemingway 46). All of the above textual references are proof of the underlying economic ideologies that shape the characters in â€Å"The Snows of Kilimanjaro† and illustrate the ways in which Harry and Helen value their commodities for their exchange value and sign-exchange value. â€Å"For Marxism, a commodity’s value lies not in what it can do (use value) but in the money or other commodities for which it can be traded (exchange value) or in the social status it confers on its owner (sign-exchange value)† (Tyson 62). Viewed from this perspective Harry and Helen are using each other’s sign-exchange value in their relationship, in other words, they are showing off their possession of one another to society in a process called commodification. Commodification, or the use of sign-exchange value, is exactly what it means when Harry describes himself â€Å"as a companion and as a proud possession [of Helen’s]† (Hemingway 45). As we have seen there are many references in the narrative of â€Å"The Snows of Kilimanjaro† that shed light on the relevant ideologies as applicable to Marxist criticism. The ideologies of classism, patriotism, rugged individualism, consumerism, and the American dream are as predominant today as they were in the 1930’s. How to cite The Snows of Kilimanjaro, Papers

SPEA or School of Public Environmental Affairs for Undergraduate Student

Association is an organization that is focused on helping students in many aspects. It targets multiple areas that are inseparable from student life and the major focus is to make sure that students get prepared for the working environment, as well as receive the proper tools to be an effective and valued citizen.Advertising We will write a custom research paper sample on SPEA or School of Public Environmental Affairs for Undergraduate Student specifically for you for only $16.05 $11/page Learn More The majority of students have to handle problematic or administrational problems or issues individually, which does not give them much voice, but the SPEA supports the student body and speaks on behalf of students, supporting their interests by being an official representative. There are divisions that promote leadership in studies and all beginnings, as well as links to development and a chance to get involved within the society. SPEA is actively functioning in professional programs and connects students to social interaction with the faculty and student related divisions. Also, by being an all student organization, SPEA unites students and promotes interaction between many kinds of programs and events. The members of the SPEA are actively involved in engaging students with awareness and participation in environmental matters. A lot must be done in order to organize events, plan the meetings and socials that will provide communication and connection to the students’ interests and goals. The activities section of the board strives to keep students united and active in the search for employment and thus, is very helpful during the studies and after. Another important aspect of the organization is to correspond with the community and find ways to better the existing interaction and functioning. The goal of SPEA is to make sure that the students’ experience with the intricate system of the social governing and administration is effective and productive, which will provide for efficient incorporation into the society. All activities are majorly based on enriching experience and knowledge about what is to come. Students are extremely busy with paying off loans, often having to work during their school year in order to provide for themselves. By getting involved, SPEA eases administrative processes within the education institution and aids in resolution of conflicts, so that students may focus on their studying as much as possible. The resources to receive proper education are determined by the direction, the want of students themselves and the supporting organizations. SPEA makes sure that the student body has a say at the board and faculty meetings, as the close communication with students and faculty allows for better understanding of the needs and areas of improvement.Advertising Looking for research paper on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some of the most important and valued pats of the SPEA is the â€Å"student constitution† which outlines who can become a member and what type of activities can and cannot be carried out. Anyone can become a member and the criteria for deciding who requires help are very open minded, so students do not need to worry about being accepted. As the campuses of colleges and universities sometimes cover a great area, there is a particular need to familiarize with all the beneficial programs that exist specifically for students. SPEA is a very useful organization that sets an example for others. The devotion and the level of involvement are very high, which shows that the organization really does care and strives to provide the best environment for learning and life. This research paper on SPEA or School of Public Environmental Affairs for Undergraduate Student was written and submitted by user Anaya Tate to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Smoking Among Teenagers Essay Example

Smoking Among Teenagers Essay Example Smoking Among Teenagers Paper Smoking Among Teenagers Paper Smoking has become one of the fast favorites in habits among the teenage populations in the UK. This increase in the smoking among this age group is becoming an area of attention as well as concern, as many of the smokers develop their habits at adolescent years. While campaigns to reduce smoking have been successful in the early stages of education in teenagers, it has suddenly dipped low with regards to its effectiveness when the same group ages by two or three years.(BBC, 2004) The trend of smoking has begun to reduce in the adult population in many areas, however, so has there been an increase in the early uptake of smoking among the teenage population. This is mainly not due to lack of awareness on the teenager’s part. Rather, the concern is the deliberate opting for smoking while knowing the hazards of the condition. The increase in the smoking population in teenagers is found to be in as early stages as 11 to 12 years, where the ratios are 2% of boys and girls each. This percentage however increases dramatically when the same groups grow up to ages of 15 or 16, when smoking is seen to be 16% in girls, almost twice the increase in percentage of boy smokers within the same age group. (BBC, 2004) The percentages of smokers continue to rise, and almost half of the current teenagers will admit to have experimented with smoking at one point or the other. The predilection for sex is slowly decreasing. Where once smoking was considered to be a boys’ problem only, it has fast become an even worse problem among the teenage girls. One in five teenage girls was a smoker according to another survey, whereas one in seven teenage boys was a smoker. There has been an increased use of smoke among young girls when compared to boys, as the ratios clearly indicate stated above. BBC reports state that 31% of the teenage girls aged 15 to16 are smokers. (BBC, 2004) This rate is expected to rise further, which is definitely another area of concern. Among the girls this trend is catching hold for the desire of staying slim. (BMJ, 2006) Another factor that increases the risk of smoking among the teenagers is the socioeconomic status of the person. People of poorer backgrounds are more likely to take up smoking. Victims of physical or sexual abuse often resort to smoking for relief, as well as teenagers suffering from depression. (BMJ, 2006) The effects of smoking on the health of an individual are numerous and detrimental, and now recent studies confirm the effect smoking can have on the eyesight as well. Surveys have shown that supplementing this knowledge to teenagers raises a large concern within them, which is even higher than for issues of stroke or heart disease caused by smoke. (Dickinson, 2007) Â  This is one area that has not been sufficiently brought to public notice. Surveys have shown again and again that lack of awareness is not the issue in the increased uptake of smoking in teenagers. Many of the teenagers are sufficiently aware of the role smoking plays in the development of conditions such as lung cancers, stroke etc. and are also concerned about them. But the continued use of smoke despite this knowledge is an issue that is perplexing to analysts world wide. (Dickinson, 2007) Smoking has been known to cause cancers of the lungs. it is also known to cause carcinomas of the oral cavity, the larynx, the esophagus and the bladder. It also causes coronary artery disease which is one of the leading causes of death worldwide. Chronic obstructive lung disease is also another complication of smoking. It has shown to complicate matters of reproductive health, and can lead to infertility, preterm delivery, still births and other such gynecological and other obstetric complications. (CDC, 2006) Many aspects have been researched to explain why teenagers smoke or take up smoking. Group acceptance, image projection, rebellion attitude, and adult aspirations are some of the common themes that smoking teenagers try to identify within themselves. The difference of the trend of smoking in adults and teenagers lies in the thinking patterns that prevail at the age. Teenagers want to confirm. For this purpose, they may not reject an idea that is accepted in the group, even while knowing the consequences of a particular action may be negative. This is a different manner for adults who are not so concerned about acceptance issues and instead undertake thinking patterns in their decision making. (TGRW, 1997) In the UK, there is an increased smoking rate among the adolescent females when compared to male counterparts. (Hublet et al, 2006) However, these differences among the genders are still very low when comparing with the adult population statistics. AIMS OF THE STUDY: The study aims to highlight the various issues about teenage smoking among a sample population in the UK. Proper identification of the reasons why smoking is taken up at this particular age will provide insight as to how to alleviate the problem. It aims to ask the teenagers themselves what their perceptions are about smoking and its effects, and how much are they willing to give up the habit. As many of the teenagers are unaware of the untoward health effects of smoking, understanding and estimating their current knowledge can be very helpful in assessing the reasons behind the increased uptake of smoking. It is estimated that by increasing the awareness among the teenagers about the health risks of smoking among the teenagers, their will be an increased interest in quitting smoking or not taking it up altogether.

Wuthering Heights Questions for Study and Discussion

'Wuthering Heights' Questions for Study and Discussion Wuthering Heights is one of the greatest works by Emily Bronte. Here are a few questions for study and discussion. Questions for Study and Discussion What is important about the title? AnswerWhat are the conflicts in Wuthering Heights? AnswerHow does Emily Bronte reveal character in Wuthering Heights?What are some themes in the story? How do they relate to the plot and characters?What are some symbols in​ Wuthering Heights? How do they relate to the plot and characters?Are the characters consistent in their actions? Which of the characters are fully developed? How? Why?Do you find the characters likable? Are the characters persons you would want to meet?Does the story end the way you expected? How? Why?What is the central/primary purpose of the story? Is the purpose important or meaningful?How does the novel relate to feminist literature?How essential is the setting to the story? Could the story have taken place anywhere else?What is the role of women in Wuthering Heights? How are mothers represented? What about single/independent women?What elements of the story, plot, characterization, etc. are the most controversial? Why do you think the book was banned? Do you believe the book should remain banned? This novel has been compared to the Twilight series. Do you agree? Why? Why not?Compare A Rose for Emily, by William Faulkner, with this novel. How do the characters cope with rejection?Would you recommend this novel to a friend?