Tuesday, December 31, 2019

A Monster Calls And Jim Henson s Labyrinth - 1128 Words

Patrick Ness s A Monster Calls and Jim Henson s Labyrinth follows a protagonist and his/her struggle with a monster. In A Monster Calls Connor, the protagonist of the book, finds his monster to take the shape of cancer in his dying mother. In Labyrinth Sarah, the protagonist of the movie, has her monster take the shape of a goblin king. During the protagonists journey they learn to accept a truth about life. In A Monster Calls and Labyrinth, Ness and Henson use their protagonist to illustrate how denial, isolation, and family dysfunction affect relationships and maturity. Firstly, throughout the stories, Sarah and Conner are in denial about an aspect in their life. Sarah is in denial over the fact that she has grown up and†¦show more content†¦Conner suffers because he has to live with the fact that his mother is dying and will die sometime soon. Another way he suffers is from being isolated from the other students in his class. His suffering is shown in this w hen the book refers to him as an invisible man and how he was visible just ignored by everyone to the point no one noticed him (Ness). Sarah also experiences isolation; however it is different because she is isolated by being one of the few humans in her story. In addition, because the protagonists were suffering they had to adopt coping mechanisms to deal with their problems. Sara copes with her suffering by constantly imagining herself in a Cinderella fantasy (Miller). The constant image of a prince and princess in a perfect world does help Sarah cope; however it also disables her from maturing in the real world. Conner s coping mechanism takes shape as the Yew Tree that visits him at night to tell him tales that will help him accept his mother s death. Conner s coping mechanism is extremely effective at helping him deal with his suffering. The protagonists were given these coping mechanisms to allow the characters to evolve throughout the story which creates a more dynamic sto ry. Further, the suffering of both protagonists provides the basis of the personality as well as the actions of the protagonists. Because Sarah was suffering from losing a mom and then

Monday, December 23, 2019

The Journal Of Negro History Essay - 1680 Words

What I am analyzing about this research paper, I am going to talk about the African American Culture and the story am going to bring up is called Everyday use and an Literary Criticism called â€Å"The Journal Of Negro History†. First am going to talk about â€Å"Everyday Use† which it talks about a character girl name Dee saying she is reclaiming her heritage but she really actually rejecting it more violently than ever and by doing that she doesn t see how important her family culture is. On the next story â€Å"The Journal of Negro History† it talks about how the studies of African American Life and history and basically it mean that it really important to know your family heritage. During a fifty-three year span, on 1920-1973, Charles Harris was one of the most highly revered and a respected speaker. In his background in education, history, labor, and religion provided him a world-view of African-American life and culture which placed him in demand throughout the country. He wrote many of his speeches in a long hand and often delivered them from his draft. His speeches reflected a message, usually proving a glimpse of our heritage and what as an African American needed to do in order to better our lives. Brusseau 2 He believed in peaceful solutions and dedicated his life in forging the use of facts and truths in preservingShow MoreRelatedEffect of James Meredith on the American Society1081 Words   |  4 PagesIts been an interesting year so far, and it looks like it is about to get even more interesting (more about that in a moment). What I wanted to write about in this here journal of mine is a new brand of shoe that I just purchased; they are called Nike running shoes, and I love them. They fit well, are comfortable and seem like they will last quite a while. 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African Americans need to know the struggles and hardships that our ancestors had to go through that pave the way for my generation and the generations after me. It is important to know how our ancestors had to endure slavery. If the older generation does not continue to pay homage to the history of our ancestors, the younger generation will lose sight of what our ancestors have been throughRead MoreJean Booker T. Washington. B. Dubois1358 Words   |  6 Pageswell. In 1885 he mi grated to Nashville, Tennessee to attend Fisk University (â€Å"W.E.B DuBois.†). While at Fisk, DuBois encountered irrational racism and Jim Crow laws for the first time. According to Derrick Alridge, DuBois focused â€Å"†¦ on philosophy, history, and poverty. It was at this point that he began to form his idea of the ‘talented tenth’—a cadre of college-educated blacks that would break down the institutional structures of American racism while elevating their race to a pinnacle of respectRead MoreSlavery And The Practice Of Slavery1176 Words   |  5 Pagesnarratives. To explain further, this is why the details and experiences that these ex-slaves gave in describing the institution of slavery and the practice of slavery are tremendously important because Virginia became a royal colony, the first in English history. However, the English kings were occupied with affairs at home, the Virginia house of burgesses was able to continue its functions and won formal recognition in the late 1630s. Thus, representative government under royal domain was assured. By 1641Read MoreSlavery During The Revolutionary War1388 Words   |  6 Pagestogether which soon led to them agreeing that they both opposed slavery. The only way to abolish slavery was to develop a program of gradual emancipation, in the legislative system. The American Revolutionary War was a turning point in the black history where George Washington came at realization that slaves should be free. The Revolutionary War was between Great Britain and the thirteen Great Britain colonies known as North America. It started in 1765 by the thirteen Colonies where theyRead MoreUnited States Vs. Brazil Race1244 Words   |  5 PagesElena Martinez University 175 5/1/2015 United States vs. Brazil race categorizing and history â€Å"Think about race in its universality. Where is your measurement device? There is no way to measure race. We sometimes do it by skin color, other people may do it by hair texture - other people may have the dividing lines different in terms of skin color. What is black in the United States is not what s black in Brazil or what s black in South Africa.†-Dr.Goodman, Race: The Power of an Illusion EarlierRead MoreThe Negro Movement1364 Words   |  6 PagesLooking back at the history of the culture that has risen from the ashes; one may be quite surprised just how far the African American culture has come. The progression of the African American culture is indeed one to be proud of. From cotton fields to Harlem, â€Å"The New Negro Movement†, sparked a sense of cultural self-determination, with a yearning to strive for economic, political equality, and civic participation. This was a movement that sparked a wide range of advancements in the African AmericanRead MoreThe Harlem Renaissance Poetry1097 Words   |  4 PagesCity called Harlem began to be the center of a group of talented African American artists, composers, poets, and dancers. This period of time, with all the literary works, music, art, and poetry coming out of the Black experience, was called the New Negro Renaissance, or the Harlem Renaissance. This was a time just after World War I when there was a gain hope hope that Whites and Blacks could coexist and appreciate the gifts each had to give, particularly in the arts. What united participants was theirRead MoreEssay about W.e.b Du Bois1004 Words   |  5 Pages W.E.B Du Bois nbsp;nbsp;nbsp;nbsp;nbsp;quot;One ever feels his two-ness. An American, a Negro; two souls, two thoughts, two warring ideals in one dark body whose dogged strength alone keeps it from being torn asunder.quot; This was how William E. B. Du Bois described how it felt to be a Negro in the beginning of the twentieth century in his book The Souls of Black Folk. W.E.B. Du Bois, was a black editor, historian, sociologist, and a leader of the civil rights movement in the United States

Sunday, December 15, 2019

The Destructive Growth of Alcoholism in America Free Essays

Drinking alcohol has become a past-time for teenagers and adults during weekends. People drink to relax, feel more confident or to forget temporarily any worries that they currently have. Everyone knows that alcohol in moderation do not harm one’s body or society at large. We will write a custom essay sample on The Destructive Growth of Alcoholism in America or any similar topic only for you Order Now The problem lies when drinking becomes uncontrollable and excessive. The social, health and mortality problems associated with alcohol have been perceived as early as 1920’s, which was when the Temperance Movement started. The consumption of alcohol began in 1600-1700. People drank alcohol because they had no other alternative. The milk was unpasteurized and the water was unsanitary. In addition, the price of tea and coffee did not fit the budget of most people. According to the article What in American’s history could lead to prohibition, â€Å"the average American was drinking 7 gallons of pure alcohol. † During the early years of the American colony, drunkenness was not viewed as offensive. The History of Alcohol article enumerated how people in the colonies â€Å"showed little concern over drunkenness, [in fact] spirituous liquors had become the greatest factors in colonial commerce. † Later on, the demand for alcohol created Saloons where people could drink and take part in different form of vices. The History of Alcohol article stated that â€Å"[i]t was not uncommon to find one saloon for every 150 or 200 Americans, including those who did not drink. Hard-pressed to earn profits, saloon keepers sometimes introduced vices such as gambling and prostitution into their establishments in an attempt to earn profits. † However, people soon realized that alcohol drinkers acted differently and far worse after they have consumed liquor. Prohibition or temperance, which simply meant a â€Å"reduction or elimination of the use of alcoholic beverages,† was enacted to combat these â€Å"social ills† that were developing due to the effects of alcohol. Hence, according to the History of Alcohol, â€Å"[i]n 1920 America saw prohibition in an effort to prevent the social problems caused by alcohol abuse. † Thornton, an economics professor, expressed that during 1920-1933, â€Å"national prohibition of alcohol [in the US was a] ‘noble experiment’- undertaken to reduce crime and corruption, solve social problems, reduce the tax burden created by prisons and poorhouses, and improve health and hygiene in America. † Supporters of the Temperance Movement firmly believed that alcohol had â€Å" addictive properties. † In addition, the History of Alcohol stated that â€Å"the Temperance movement swept across the United States preaching that alcohol was immoral and destroyed family life. † The same article also says that the benevolent intentions of the Temperance Movement finally materialized when the government included the ban on alcohol in the 18th Amendment, which took away the business licenses of â€Å"brewers, distillers, vintners, and the wholesale and retail sellers,† of the Constitution. Despite genuine concern about the negative effects of alcohol, liquor cannot be eliminated from the market. The History of Alcohol states that people started to bootleg alcohol from Canada, Mexico and the Caribbean- since Americans were prohibited from producing liquor- to cater to their growing customers. Organized crime was established to meet the increasing demand of the public for the prohibited product. According to the What in American’s history could lead to prohibition article, the illegal nature of alcohol led â€Å"criminal organizations [to] resort to real crimes in defense of sales territories, brand names, and labor contracts. † Eventually, the government realized that their efforts only increased the reliance on alcohol and made the social ills imposed by it more severe. Therefore, they repealed prohibition in 1933. Even though the Temperance Movement was dissolved, the criminal groups that were formed out of it still remained intact. These groups â€Å"branched out into narcotics, gambling, prostitution, loan sharking and extortion, concerns they still control today,† according to The History of Alcohol article. Moreover, societal problems incurred from alcohol also affect family dynamics. Parents who constantly drink might end up spending more time outside the house and neglect their responsibilities to their children and spouse. Thus, the article entitled Scientific Facts on Alcohol brought up the point that â€Å"[d]rinking can impair how a person performs as a parent, [and] a partner as well. † Likewise, the Scientific Facts on Alcoholic indicated that â€Å"[t]he financial costs of alcohol purchase†¦ can leave other family members destitute. † This is because parents may end up using their salary to sustain their habit to the extent that their children become hungry in the process. Children of alcoholics may not be adequately taken care of as well because their basic needs, such as clothing and shelter, are not provided for because indulgence in the habit makes their parents lose focus on what is important in their lives. The detrimental effects of alcohol become exacerbated to the point that it manifests itself in physical violence or abuse towards other people. A relationship might be jeopardized because the man, as is usually the case, beats up his wife or girlfriend after consuming immense amount of liquor. The wife or girlfriend has a toleration limit in allowing this kind of dismal treatment. After awhile, she is bound to leave him if the behavior does not stop or improve. Information contained in the Alcohol and Women article provided by Loyola Marymount University states that â€Å"57% of female victims [experience] intimate violence (i. e. , current or former spouses, boyfriends, etc. ) [and] reported that the offender had been drinking at the time of the offense. [While] 62% of female victims of alcohol-related violence reported experiencing some form of injury. † Unfortunately, these victimized women have a high likelihood of sticking by their man. As a result, they may end up drinking as well to deal with the abuse that they experience. Furthermore, the article entitled Alcohol, Violence, and Aggression notes that aggressive behavior of alcohol drinkers’ result in â€Å"86 percent of homicide offenders, 37 percent of assault offenders, 60 percent of sexual offenders, up to 57 percent of men and 27 percent of women involved in marital violence, and 13 percent of child abusers. † Excessive alcohol drinkers engage in such actions because according to the Alcohol, Violence, and Aggression article, alcohol has been known to weake[n] brain mechanisms that normally restrain impulsive behaviors, including inappropriate aggression. By impairing information processing, alcohol can also lead a person to misjudge social cues, thereby overreacting to a perceived threat. Simultaneously, a narrowing of attention may lead to an inaccurate assessment of the future risks of acting on an immediate violent impulse. Besides aggressive behavior that is exhibited due to the lessening of inhibition, ease of interaction amongst a group of people also ensues. Thus, men usually drink with acquaintances or colleagues at work to develop rapport and comradeship. Hence, the Alcohol and the Workplace article indicate that â€Å"[s]tudies of male-dominated occupations have described heavy drinking cultures in which workers use drinking to build solidarity and show conformity to the group. † On the contrary, alcohol can be harmful in the workplace when an individual’s job performance suffers. Limitless alcohol consumption can result in people suffering from a hangover the following day, which affects and hampers concentration, memory and motor skill. Thus, the Alcohol and the Workplace article state that hangover has a positive correlation between â€Å"the frequency of feeling sick at work, sleeping on the job, and having problems with job tasks or co-workers. † The same article also mentions that productivity losses are attributed to alcohol. Performance at work may be affected both by the volume and pattern of drinking. Co-workers perceive that heavy drinkers have lower performance, problems in personal relationships and lack of self-direction, though drinkers themselves do not necessarily perceive effects on their work performance. In addition, the aforementioned article also explains that There is ample evidence that people with alcohol dependence and drinking problems are on sick leave more frequently than other employees, with a significant cost to employees, employers, and social security systems†¦. Therefore, constant and excessive alcohol consumption can negatively affect work performance. Persistent pattern of alcohol drinking becomes a problem because it does not enable the employee to finish tasks, has a drastic effect on one’s output at work and will hurt the company in the long-run if an employee repeatedly accumulates absences. Nevertheless, the negative impact of alcohol on someone’s means of livelihood is still not enough to detract people from taking it. Writer Caroline Ryan of BBC News says that the reason being is alcohol triggers the internal composition of our body. Alcohol releases dopamine which â€Å"which produces feelings of satisfaction. It also increases the production of the brain’s natural painkiller – endorphin – which scientists think could be the means by which the brain becomes trained to crave†¦. Scientists believe this effect is part of the development of tolerance to, and dependence on, alcohol. † Also, excessive alcohol drinking can contribute to health issues. According to Dr. Berman, alcohol can either directly or indirectly cause: cancers of the mouth, throat, liver, larynx, and esophagus; stomach ulcers and bleeding in the upper gastrointestinal tract; pancreatitis; cirrhosis of the liver; hypertension; cardiac arrhythmias; congestive heart failure; peripheral nerve problems; increased susceptibility to infections. Nissl, author of Alcohol and Drug Problems, also indicates that â€Å"[l]ong-term heavy drinking damages the nervous system, heart, and brain. It also can lead to stomach problems, medicine interactions, sexual problems, osteoporosis†¦ † While an article entitled Alcohol Myth says that sparse drinking will still result in the â€Å"slow[ing] down [of] the heart rate, lower[ing] [of] your blood pressure, and slow[ing] [of] your breathing rate. † Also, food digestion is inhibited from fully functioning. The Alcohol and Nutrition article exhibits that alcohol interferes with the nutritional process by affecting digestion, storage, utilization, and excretion of nutrients†¦ Alcohol inhibits the breakdown of nutrients into usable molecules†¦ Alcohol impairs nutrient absorption by damaging the cells lining the stomach and intestines and disabling transport of some nutrients into the blood†¦ Even if nutrients are digested and absorbed, alcohol can prevent them from being fully utilized by altering their transport, storage, and excretion†¦ alcohol can impair the mechanisms by which the body controls blood glucose levels, resulting in either increased or decreased blood glucose. Again, the said article also explains that lack of nutrients can result in deficiencies that can lead to â€Å"severe and permanent effects on brain function. Specifically, thiamine deficiencies, often seen in alcoholics, [which] can cause severe neurological problems such as impaired movement and memory loss. † It is also a fact that mental and emotionally faculties can also be affected. According to Green Facts, anxiety, fear and depression are common problems encountered by family members of an alcoholic and the alcoholic himself. For alcoholics, the Why Do People Drink Alcohol article discusses that alcohol intake actually causes depression since alcohol is a depressant. While feelings of a depressed person is magnified two-folds when depression medicine stays in the system at the same time that alcohol is in one’s body. Despite the health risks involve with excessive alcohol consumption, some women may still engage in the act even when they are pregnant. According to Nemours Foundation, â€Å"[i]t’s estimated that each year in the United States, 1 in every 750 infants is born with a pattern of physical, developmental, and functional problems referred to as fetal alcohol syndrome (FAS), while another 40,000 are born with fetal alcohol effects (FAE). † Fetal Alcohol Syndrome results in birth defects in infants that can debilitate or permanently damage one’s normal capabilities and functioning. Indeed, alcohol can become toxic when there is too much of it. Infinite amount of liquor can be the cause of death for a relatively few people. This unfortunate incident is known as alcohol poisoning, also called acute alcohol intoxication. The Alcohol Myth article explains that in this specific instance, alcohol acts as a poison that attacks the body and results in death. On a lighter note, a mild form of sleep disturbance can be induced by alcohol especially among college students who usually have the notion that â€Å"alcohol is not as bad as what people claim it to be. † The Alcohol and Sleep article points out that â€Å"[t]he more one drinks, the faster the person will fall asleep, but the likelihood of sleep disturbances increases. Alcohol consumed up to 6 hours before bedtime can affect sleep patterns. † And we are all aware that lack of sleep can make a person feel easily irritated and unfocused on the tasks at hand. Also, we should not exclude the fact that financial costs can dampen one’s available resources. According to Estimating the Economic Cost of Alcohol Abuse article, the health cost of alcohol dependence behavior which include medical, alcohol abuse and dependence treatment does not come cheap. Furthermore, hospital bills and medical inconvenience does not end there. Accidents caused by drunk driving, which endanger public safety, can accrue more damages to the physical and financial well-being of a person. Also, mental irregularities can happen when an alcoholic attempts to commit suicide. According to Women and Alcohol article, â€Å"40% of alcoholic women attempted to commit suicide, compared to 8. 8% of non-alcoholic women. [While] [y]ounger women who are alcoholics are nearly twice as likely to attempt to commit suicide (50. 5%) than older women who are alcoholics (25. 5%). † Tendencies like this transpire because a person is emotionally unstable. The main reason why alcoholics turn to alcohol for comfort is to numb their feelings or to forget their problems. They fail to realize that trying to forget about their unpleasant situation is only fleeting and does not solve anything in the long-run. For instance, the Why Do People Drink Alcohol article explains that drinking alcohol to deal with a break up or death in one’s family â€Å"delays the healing process because the people aren’t giving themselves a chance to heal. † This is because they are not confronting their problem and letting themselves experience emotions that naturally surface in this kind of circumstance. Hence, the behavior that they are engaging in-regularly drinking loads of alcohol-does not help them at all even though they will like to think so otherwise. Thus, immense alcohol consumption may unfortunately lead to death. According to Dr. Berman, the â€Å"third leading cause of mortality in the United States, and is responsible for approximately 100,000 preventable deaths per year,† is alcohol. Hence, premature death due to excessive alcohol consumption is within our ability to control and avoid from happening. Also, if death does not occur due to reckless driving, diseases that take over the body gradually-as was mentioned earlier- can also take away one’s life. If an alcoholic somehow manages to stay out of harm’s way, alcohol can contribute to risky behaviors like unprotected sexual activity, use of tobacco and illegal drugs. The article entitled Alcohol: An Addictive Drug tackles the fact that alcohol â€Å"is frequently the entry-level drug that leads to harder drugs, such as cocaine and heroin. † These acts that may seem â€Å"harmless†-especially to those actively taking part in the habit- cost the government money because they shoulder any expense that is brought up. This is because effective law enforcement has to be increased and strengthened via mandatory regular training to deal with misdemeanors. Also, according to Estimating the Economic Cost of Alcohol Abuse article, other parts of society are involved like the â€Å"criminal justice system, social welfare administration-† just to name a few- to ensure that society is not greatly troubled by the reckless behavior that alcoholics enact. Overall, limitation and prohibition of alcohol will never be successful as demonstrated by the Temperance Movement. This is because people find ways to get around the system and defy laws that go against what they want to do with their personal lives. The key to the problems that alcohol presents is not to eliminate the source of the problem, in this case alcohol itself, but to educate young people about the adverse effects that alcohol places on them and on society as a whole. Also, tough enforcement of established laws regarding alcohol should be done. In addition, assistance should be available and given to alcoholics so that violence, alcohol craving and health issues that they have are addressed in a timely manner. Finally, people should keep in mind that alcohol does not solve anything. It only creates or increases the existing problems that one faces. Additionally, people have the power to change the glamorized notions about alcohol consumption-how it is the â€Å"in† thing to do because all the â€Å"cool† kids are doing it- and its supposed positive effects which mostly deals with a smoother social interaction with other people. The media plays a crucial role in changing this persistent view. The media should stress-via their print publication, billboard ads, television and radio programs- that the negative impact of alcohol outweighs any positive impact that may be derived from it. Also, it is essential that alcoholics are aided in finding ways to control their urges and direct it to an outlet that will be more beneficial for them. It will also be important to make people aware that proper and moderate alcohol consumption is an obligation that they should perform and abide by at all times because it is for their best interest. Hence, alcohol regulations serve people by protecting their well-being. References â€Å"Alcohol and Sleep. † (2006). Loyola Marymount University. http://www. lmu. edu/PageFactory. aspx? PageID=25070 â€Å"Alcohol and the Nutrition. † October 1993. Alcohol Alert. 22. 29 January 2008. National Institute on Alcohol Abuse and Alcoholism. http://www. medhelp. org/NIHlib/GF-171. html â€Å"Alcohol and the Workplace. † July 1999. Alcohol Alert. 44. 29 January 2008. National Institute on Alcohol Abuse and Alcoholism. http://www. medhelp. org/NIHlib/GF-153. html â€Å"Alcohol Myths. † (2006). Loyola Marymount University. 30 January 2008. http://www. lmu. edu/PageFactory. aspx? PageID=25073 â€Å"Alcohol, Violence, and Aggression. † October 1997. Alcohol Alert. 38. 29 January 2008. National Institute on Alcohol Abuse and Alcoholism. http://www. medhelp. org/NIHlib/GF-157. html Berman, James. January 2003. â€Å"Alcohol and drug addiction†. University of Pennsylvania Health System. 29 January 2008 http://www. pennhealth. com/feature/jan03/index. html â€Å"Fetal Alcohol Syndrome. † 2008. Nemours Foundation. 30 January 2008. http://www. kidshealth. org/parent/medical/brain/fas. html â€Å"History of Alcohol. † (n. d). 30 January 2008 http://www. portfolio. mvm. ed. ac. uk/studentwebs/session3/50/History. htm Nissl, Ian. 23 February 2007. â€Å"Alcohol and Drug Problems. † Peace Health. 29 January 2008. http://www. peacehealth. org/kbase/topic/symptom/alcpb/overview. htm Ryan, Caroline. Why alcohol is addictive. 15 March 2004. BBC News. 30 January 2008. http://news. bbc. co. uk/2/hi/health/3537387. stm â€Å"Scientific Facts on Alcohol. † (2008). Green Facts. 29 January 2008. http://www. greenfacts. org/en/alcohol/l-3/05-social-economic-problems. htm#1p0 â€Å"The History of Alcohol. † (2005). Drug-Rehabs. org 30 January 2008. http://www. drug- rehabs. org/alcoholhistory. php Thornton, M. (1991). â€Å"Alcohol prohibition was a failure. † CATO institute. 30 January 2008. http://www. cato. org/pub_display. php? pub_id=1017 Walters, G. D. (2002). The heritability of alcohol abuse and dependence: a meta-analysis of behavior genetic research. American Journal of Drug and Alcohol Abuse, 28(3), 557- 584. â€Å"What in American’s history could lead to prohibition? † (n. d). 30 January 2008. http://www. albany. edu/~wm731882/what_in_americas_history_caused_prohibition_final. html Why Do People Drink Alcohol? (n. d) 30 January 2008. http://www. apas. org. uk/why_people_drink. htm Women and Alcohol. (2006). Loyola Marymount University. 30 January 2008. http://www. lmu. edu/PageFactory. aspx? PageID=25069 Alcoholism in America I. History of Alcohol A. lack of other drink alternatives B. American Revolution C. Emergence of Saloons D. Temperance Movement 1. Definition of Temperance 2. Reasons for the movement 3. Problem with Temperance II. Personal Problem with Alcohol now A. Family problem 1. ineffective parent 2. money spent on alcohol instead B. Violence 1. between partners a. statistical information b. victimized women 2. statistics of criminal offenses C. Alcohol at the workplace 1. reason to bond especially with men 2. negative effect on work performance a. productivity b. absence D. Alcohol Cravings E. health problem 1. damages parts of the body 2. slows down bodily functions 3. interferes with digestion process 4. nutritional deficiencies 5. mental health problem 6. fetal alcohol syndrome 7. alcohol poisoning 8. sleep disturbances 9. health related costs F. Accidents 1. different damages accrued 2. suicide statistical evidence G. Deaths 1. statistical evidence III. Other negative effects of alcohol A. Vices associated with alcohol B. Government expenditures Note cards page â€Å"Alcohol, like nicotine and marijuana, is frequently the entry-level drug that leads to harder drugs, such as cocaine and heroin. † â€Å"Alcohol: An Addictive Drug. † (2006). Covenant Health. 30 January 2008. http://www. covenanthealth. com/features/health/substance/SUBS4431. cfm The nutrients from digested food are absorbed from the intestines into the blood and carried to the liver. The liver prepares nutrients either for immediate use or for storage and future use. Alcohol inhibits the breakdown of nutrients into usable molecules by decreasing secretion of digestive enzymes from the pancreas (2). Alcohol impairs nutrient absorption by damaging the cells lining the stomach and intestines and disabling transport of some nutrients into the blood (3). In addition, nutritional deficiencies themselves may lead to further absorption problems. For example, folate deficiency alters the cells lining the small intestine, which in turn impairs absorption of water and nutrients including glucose, sodium, and additional folate (3). Even if nutrients are digested and absorbed, alcohol can prevent them from being fully utilized by altering their transport, storage, and excretion†¦ Even when food intake is adequate, alcohol can impair the mechanisms by which the body controls blood glucose levels, resulting in either increased or decreased blood glucose (glucose is the body’s principal sugar)†¦ â€Å"Alcohol and the Nutrition. † October 1993. Alcohol Alert. 22. 29 January 2008. National Institute on Alcohol Abuse and Alcoholism. http://www. medhelp. org/NIHlib/GF-171. html â€Å"Disturbances of sleep lead to fatigue and sleepiness during the day. The more one drinks, the faster the person will fall asleep, but the likelihood of sleep disturbances increases. Alcohol consumed up to 6 hours before bedtime can affect sleep patterns, increasingthe longevity of disturbances alcohol causes in the body’s sleep cycles. † â€Å"Alcohol and Sleep. † (2006). Loyola Marymount University. http://www. lmu. edu/PageFactory. aspx? PageID=25070 â€Å"Studies of male-dominated occupations have described heavy drinking cultures in which workers use drinking to build solidarity and show conformity to the group (4,5). Some male-dominated occupations therefore tend to have high rates of heavy drinking and alcohol-related problems. † â€Å"Alcohol and the Workplace. † July 1999. Alcohol Alert. 44. 29 January 2008. National Institute on Alcohol Abuse and Alcoholism. http://www. medhelp. org/NIHlib/GF-153. html Myth: â€Å"The worst thing that can happen is that I’ll pass out and have a hangover tomorrow. â€Å" The fact is that death can and does occur from drinking too much alcohol. This is known as alcohol poisoning or acute alcohol intoxication and occurs when the level of alcohol in the body acts as a poison, causing death from the drug overdose. Another way that alcohol can cause death is due to alcohol related accidents, such as drunk driving, falls, and suicide. Myth: â€Å"People pass out from drinking all the time. It’s nothing to worry about. â€Å"†¦ Alcohol is a central nervous system depressant that works to slow down the heart rate, lower your blood pressure, and slow your breathing rate. Once your brain has been depressed enough by the alcohol, you pass out. â€Å"Alcohol Myths. † (2006). Loyola Marymount University. 30 January 2008. http://www. lmu. edu/PageFactory. aspx? PageID=25073 â€Å"Based on published studies, Roizen (3) summarized the percentages of violent offenders who were drinking at the time of the offense as follows: up to 86 percent of homicide offenders, 37 percent of assault offenders, 60 percent of sexual offenders, up to 57 percent of men and 27 percent of women involved in marital violence, and 13 percent of child abusers†¦. Direct Effects of Alcohol. Alcohol may encourage aggression or violence by disrupting normal brain function. According to the disinhibition hypothesis, for example, alcohol weakens brain mechanisms that normally restrain impulsive behaviors, including inappropriate aggression (5). By impairing information processing, alcohol can also lead a person to misjudge social cues, thereby overreacting to a perceived threat (6). Simultaneously, a narrowing of attention may lead to an inaccurate assessment of the future risks of acting on an immediate violent impulse (7)† â€Å"Alcohol, Violence, and Aggression. † October 1997. Alcohol Alert. 38. 29 January 2008. National Institute on Alcohol Abuse and Alcoholism. http://www. medhelp. org/NIHlib/GF-157. html The Dangers of Alcohol Alcohol is the third leading cause of mortality in the United States, and is responsible for approximately 100,000 preventable deaths per year†¦. alcohol abuse can cause long term problems in virtually every organ system in your body including: 4. Cancers of the mouth, throat, larynx, and esophagus 5. Stomach ulcers and bleeding in the upper gastrointestinal tract 6. Pancreatitis, cirrhosis of the liver, and liver cancer 7. Hypertension, cardiac arrhythmias, and congestive heart failure 8. Sexual dysfunction, including loss of libido and impotence 9. Peripheral nerve problems 10. Increased susceptibility to infections Berman, James. January 2003. â€Å"Alcohol and drug addiction†. University of Pennsylvania Health System. 29 January 2008 http://www. pennhealth. com/feature/jan03/index. html Alcohol (wine, beer, or liquor) is the leading known preventable cause of mental and physical birth defects in the United States. When a woman drinks alcohol during pregnancy, she risks giving birth to a child who will pay the price — in mental and physical deficiencies — for his or her entire life. Yet many pregnant women do drink alcohol. It’s estimated that each year in the United States, 1 in every 750 infants is born with a pattern of physical, developmental, and functional problems referred to as fetal alcohol syndrome (FAS), while another 40,000 are born with fetal alcohol effects (FAE). â€Å"Fetal Alcohol Syndrome. † 2008. Nemours Foundation. 30 January 2008. http://www. kidshealth. org/parent/medical/brain/fas. html In the 1890 the Temperance movement swept across the United States preaching that alcohol was immoral and destroyed family life. This movement radically altered peoples views†¦ In 1920 America saw prohibition in an effort to prevent the social problems caused by alcohol abuse. This caused a surge in gangster brawls as gangs fought to take control of distributing alcohol on the black market†¦. However, this trend slowly started to alter as physicians started to link alcohol to a number of diseases and social problems. By the early 1900 Dr Rush documented the addictive behaviour of alcohol and in 1935 Alcoholic Anonymous was set up. â€Å"History of Alcohol. † (n. d). 30 January 2008 http://www. portfolio. mvm. ed. ac. uk/studentwebs/session3/50/History. htm Alcohol-related motor vehicle accidents are the leading cause of death in teenagers. People who drink alcohol are more likely to engage in high-risk sexual behavior, have poor grades or job performance, use tobacco products, and experiment with illegal drugs. Long-term heavy drinking damages the liver, nervous system, heart, and brain. It also can lead to high blood pressure, stomach problems, medicine interactions, sexual problems, osteoporosis, and cancer. Nissl, Ian. 23 February 2007. â€Å"Alcohol and Drug Problems. † Peace Health. 29 January 2008. http://www. peacehealth. org/kbase/topic/symptom/alcpb/overview. htm â€Å"Alcohol triggers the release of dopamine – a chemical which produces feelings of satisfaction. It also increases the production of the brain’s natural painkiller – endorphin – which scientists think could be the means by which the brain becomes trained to crave. † Ryan, Caroline. Why alcohol is addictive. 15 March 2004. BBC News. 30 January 2008. http://news. bbc. co. uk/2/hi/health/3537387. stm 73% reported feelings of anxiety, fear, and depression†¦ Heavy drinking at the workplace may potentially lower productivity. Sickness absences associated with harmful use of alcohol and alcohol dependence entails a substantial cost to employees and social security systems. There is ample evidence that people with alcohol dependence and problem drinkers have higher rates of sickness absence than other employees†¦. lower performance, lack of self-direction and problems in personal relations were found to be related to heavy drinking, particularly when collateral reports were used. †¦ alcoholism has had adverse impacts on productivity in the workplace and increased absenteeism†¦. It is estimated that drinking and alcoholism have reduced labor productivity by some 10%†¦ Drinking can impair performance as a parent, as spouse or partner, and as a contributor to household functioning†¦. In many societies, drinking may be carried out primarily outside the family and the home†¦. Drinking also costs money and can impact upon resources particularly of a poor family, leaving other family members destitute. Scientific Facts on Alcohol. † (2008). Green Facts. 29 January 2008. http://www. greenfacts. org/en/alcohol/l-3/05-social-economic-problems. htm#1p0 Americans during the time of the American Revolution, for the most part showed little concern over drunkenness, and spiritous liquors had become the greatest factors in colonial commerce†¦. To expand the sale of beer, brewers expanded the number of saloons. Saloons proliferated. It was not uncommon to find one saloon for every 150 or 200 Americans, including those who did not drink. Hard-pressed to earn profits, saloonkeepers sometimes introduced vices such as gambling and prostitution into their establishments in an attempt to earn profits. Many Americans considered saloons offensive, noxious institutions†¦ Prohibition in the United States was a measure designed to reduce drinking by eliminating the businesses that manufactured, distributed, and sold alcoholic beverages. The Eighteenth Amendment to the U. S. Constitution took away license to do business from the brewers, distillers, vintners, and the wholesale and retail sellers of alcoholic beverages†¦. The bootleggers (named after the practice adopted by travelers in the Midwest in the 1880’s, who concealed liquor in their boots when trading with Indians) began by importing booze over the Mexican and Canadian borders, and from the Caribbean†¦ When Prohibition was repealed in 1933, an elaborate syndicate of organized crime, built on the multi-million dollar bootlegging industry, had survived. The American Mafia branched out into narcotics, gambling, prostitution, loan sharking and extortion, concerns they still control today. â€Å"The History of Alcohol. † (2005). Drug-Rehabs. org 30 January 2008. http://www. drug- rehabs. org/alcoholhistory. php â€Å"National prohibition of alcohol (1920-33)–the â€Å"noble experiment†Ã¢â‚¬â€œwas undertaken to reduce crime and corruption, solve social problems, reduce the tax burden created by prisons and poorhouses, and improve health and hygiene in America. The results of that experiment clearly indicate that it was a miserable failure on all counts. † Thornton, M. (1991). â€Å"Alcohol prohibition was a failure. † CATO institute. 30 January 2008. http://www. cato. org/pub_display. php? pub_id=1017 â€Å"In the 1600 and 1700’s, there were very few things available to drink. One did not want to take a lot of chances with the water and the unpasteurized milk of the time. Also, coffee and tea were expensive items, which left people of the time with one alternative, alcohol†¦. By the 1820’s the average American was drinking 7 gallons of pure alcohol†¦. Criminal groups organize around the steady source of income provided by laws against victimless crimes such as consuming alcohol or drugs, gambling and prostitution. In the process of providing goods and services those criminal organizations resort to real crimes in defense of sales terrorities, brand names, and labor contracts† â€Å"What in American’s history could lead to prohibition? † (n. d). 30 January 2008. http://www. albany. edu/~wm731882/what_in_americas_history_caused_prohibition_final. html â€Å"It is impossible to treat depression whilst someone is drinking as the alcohol has the opposite action to the drugs prescribed for depression and of course alcohol itself being a depressant may actually be causing the symptoms rather than treating them†¦. If people find they are frequently using alcohol to cope with stressful and worrying situations in their lives then they may need to consider finding another way of dealing with stress or to face the problem and deal with it rather than avoiding it. Alcohol cannot solve these problems and will always cause more problems of its own in terms of health and money etc. In situations such as bereavement or relationship break ups, it actually delays the healing process because the people aren’t giving themselves a chance to heal†¦. † Why Do People Drink Alcohol? (n. d) 30 January 2008. http://www. apas. org. uk/why_people_drink. htm Suicide 3. One study showed that 40% of alcoholic women attempted to commit suicide, compared to 8. 8% of non-alcoholic women. 10 4. Younger women who are alcoholics are nearly twice as likely to attempt to commit suicide (50. 5%) than older women who are alcoholics (25. 5%). 10 Victimization13 2. 57% of female victims of intimate violence (i. e. , current or former spouses, boyfriends, etc. ) reported that the offender had been drinking at the time of the offense. 3. 62% of female victims of alcohol-related violence reported experiencing some form of injury. Women and Alcohol. (2006). Loyola Marymount University. 30 January 2008. http://www. lmu. edu/PageFactory. aspx? PageID=25069 How to cite The Destructive Growth of Alcoholism in America, Papers

Saturday, December 7, 2019

Essay on Strategic Trajectories that Renowned Company Followed in Past

Questions: Task 1 The strategic trajectories that the company has followed in the past and the way in which strategic thinking is developed within the company.Task 2 A detailed analysis of the industry in which the company is operating including: PESTLE analysis An identification and critical discussion of the competitive advantage of its direct competitors The probable industry scenarios facing the company The impact of globalisation and innovation on the company Task 3 A fully justified internal analysis with regard to: The relationship between their current strategy and history Whether their espoused mission and vision statements are consistent with the demands of the market. And the company's strategic capabilities Task 4 Drawing on strategic choice models, identify and discuss the possible strategy routes that the company could follow to defend its core business and strengthen its competitive position.Task 5 In the light of your discussion in tasks 1-4 analyse and evaluate the resour ce implications of your recommendations and the management of change the company has to address. Answers: Cadbury: Introduction: The report discuss about the Company future strategic course. In this section researcher describe about the Strategic trajectories of Cadbury organization. In this researcher describe about the competitive advantages of Cadbury straight competitor (Siren and Kohtamaki, 2013). Cadbury is one of the well-known brands (Siren and Kohtamaki, 2013). Cadbury is a British transnational confectionery organization own by Mondelez worldwide. It is recognized as the second major confectionary product in the worldwide. Cadbury is top most recognized for its confectionery goods as well as the Dairy milk chocolate, the crme egg etc. The association is mainly recognized as Cadbury Schweppes starting 1969 till May 2008. At early stage it was a vendor of tea, chocolate home-based eating goods with a fewer weight on Chocolate. In that period, cocoa and coffee goods are comfort and high-priced for ordinary Customer (Siren and Kohtamaki, 2013). John's tremendous marketing method rapidly completes him a most important dealer of Chocolate in Birmingham. In year 1881, the business gets its initial Export organize from Australia (Siren and Kohtamaki, 2013). In the similar day the business as well in progress in manufacture the Dairy Chocolate. Reason of these new manufactured goods Cadbury can currently game the superiority, flavor selection of goods complete from their participant in France Switzerland. Cadburys achievement was obvious due to its original method testing on its new modernism (Siren and Kohtamaki, 2013). At the end of year 1900, the organization had concerning 2500 employees. Cadbury was distant more in front move on from its instance under the control of George Cadbury. He as well offers with Hosing and training for its workers (Chen and He, 2014). Retirement fund fitness services were also specified. Cadbury had positioned the business in the peak of the plan were Chocolate produce. In 1969, Schweppes Cadbury cluster combined with a latest given name 'Cadbury Sweppes Plc'. This new organization develops into a manager in confectionary in the Worldwide. With industrial unit all above the worldwide Cadbury rapidly turn into a family brand name in lots of nation similar to U.K, Australia, etc (Bazini and Ramaj, 2013). Task 1: Strategic trajectories Cadbury has followed: Cadbury UK is a foodstuff manufactured goods organization production in Chocolate confectioner (Rodriguez-Andina, 2014). Cadbury is the marketplace manager in Chocolate business with a marketplace distribute of 70%.The present market policy of the organization is to accomplish the demand of the consumers (Chiavetta and Porter, 2013). The consumers require perfect facilities from the salesperson and they have to distribute that to the consumers (Chiavetta and Porter, 2013). Cadbury is the marketplace manager in chocolates and confectionery. Cadbury sales group show industry as a vital position in the accomplishment. They frequently carry out the study of consumer preference and necessities (Siren and Kohtamaki, 2013). They distribute the goods not simply in the superstore but as well they distribute in other market so that each section of the consumers can get the goods easily (Cluley, 2014). The company as well offers advertising method. Rising with promising market, income of the bu siness develop with the rising marketplace. They constantly amend the goods to accomplish the condition of all section of customers (Chiavetta and Porter, 2013). These policies lead them to an enlargement of over 20% yearly for the earlier period. To draw the broader variety of customers is the major goal of the Cadbury Company (Siren and Kohtamaki, 2013). They formed a support variety of their suitable chocolate product at more practical and reasonably priced (Rodriguez-Andina, 2014). They as well set up the reward variety of goods for the consumers segments with income set (Dandonoli, 2013). Confectionery market the value of the manufactured goods, and the quantity of scheduling proceeding to acquire at both comparatively. In the freedom business usually, and purposely for a stay to Cadbury Worldwide, the promise aand possess advertising resources to encourage Cadbury Worlds for example entrance cost, travel expenses and instance to graph the vacation are important (Esturilho, 2011). Cadbury World presents a variety of pricing formation to assemble the prospect of dissimilar company and varying financial situation. For example, in the third quarter of 2008, the pricing formation for 2009 had previously been settled and written on advertising literature for utilize throughout the year (Chiavetta and Porter, 2013). One part of Cadbury pricing plan increasing in significance and entail invariable appraisal and monitor in price cut policy (Siren and Kohtamaki, 2013). This policy help out to enlarge company step, at the same time use the third partys record (Duh and Letonja, 2013). Task 2: PESTLE Analysis: Political- The blame of leading party form work to conservations in alliance with moderate democrats might influence Cadbury in moreover optimistic or unconstructive method. The high finish limit on trained employees entrance from externals Europe and impressive of taxes will affect prospect investment situation and investor share expense (Gao, 2013). Start from October 2010 Company raise in VAT as of 17.5 to 20 % influence the cost of Cadbury products as well (Chiavetta and Porter, 2013). The procure attention of consumers are de-motivated although this superior tax decision and might be result on the income tax which rises and make the management to amend the duty in next economic district? Economic- Yet throughout the worldwide economic depression did influence Cadbury development strategy. Indeed, Cadbury was capable to increase a 30% and enhance in its yearly income, mainly from the trade of trident Dairy milk (Ghafournia and Afghari, 2013). Social- In this social factor born by Cadbury. And the administration run by a Quaker relations, their resistance to alcohol provide as the source of organizing an industry that sell tea, chocolate, cocoa, liquor coffee (Rodriguez-Andina, 2014). But whereas chocolate and some other manufacture goods advertise by the business which is communally satisfactory worldwide (Ghafournia and Afghari, 2013). Cadbury has getting the last part of argument, the current one connectingcookery the rest marketplace around the worldwide (Harris, 2011). Technology- In this part Technology has misused Cadbury manufacture and stuffing procedure over the existence, preliminary with the foreword of fresh prepare equipment to mix cocoa and coffee expand (Rodriguez-Andina, 2014). Current progresses in this stare comprise the exploit of pathogen difficult scheme and file rights for heat unwilling coffee (Hartigan, 2014). Environmental- UK business might bear payable to modify in weather and rising effluence (Ghafournia and Afghari, 2013). In Cadbury here is a shortage of major element to create manufactured goods in the prospect (Hitt, 2011). Legal- Legal events can as well create major transform in Cadbury's process (Rodriguez-Andina, 2014). The current achievements to Kraft foodstuff make large disturbance in stakeholders and a superior rejection from management segment. Cadbury is known for the chocolate product and it is fall from British possession. The legal note for worker effective hours is one more question which set the limits of the operational hours additional performance of capable workers (Rodriguez-Andina, 2014). The legal measures to score small industrial unit hours might influence Cadbury in an unfavorable method (Hodgkinson and Healey, 2011). Competitive advantage of its direct competitors: In Europe, the key participant is Lindor, Thorntons, Lindt, and extra worldwide challenger are Hershey and Nestle. Cadbury have to enlarge their ads screening on TV which expenditure currency they have to raise vending to shops with particular propose rivalry to attract customers generally, which help the company to raise transaction. Additionally they promote their product which is healthy dairy milk block and made up of fresh milk in local farms roughly the industrial units (Lapersonne, 2013). The cost peak resolve and it will next to Snickers, and the price of snickers is accessible at the same cost of single bar which the Cadbury company providing. Cadbury, on the other hand, is maxim and it would not be an express participant of Snickers (Leavy, 2014). Figure1: Market position of Cadbury in competitive world (Marsh, 2011) The chocolate business like Cadbury is extremely determined Nestle and Cadbury jointly reports for 90% of the trade deal with Cadbury creature the market manager. Competition in this business is violent particularly among Nestle and Cadbury (Ghafournia and Afghari, 2013). These are the competitor manufactured goods in each section (Rodriguez-Andina, 2014). The business key barriers to entry are through value to promotion. Currently organization has used up millions of rupees to generate their loyalty toward brand with their customers(Rodriguez-Andina, 2014). The increasing belongings of market generate a complete cost benefit for the current organization; this applicant must conquer not in present marketing hard work, but as well the remaining force of past advertising promotion. In this business utilize a broad variety of resources in built-up chocolate goods (Rodriguez-Andina, 2014). Cadbury businesses purchase its resources from dealer about the worldwide. Not particular dealer fi nancial records are more than 10% of their resources obtain (Rodriguez-Andina, 2014). In this business end customers have well-built purchaser control since of the accessibility of substitutes equally general and product name. It is simple for a customer to buy virtually equal manufactured goods for an inferior cost (Ghafournia and Afghari, 2013). Probable Industry scenarios facing by the company: Forms eighties the chocolate marketplace was minute and the manufactured goods group themselves as a craziest way (Ghafournia and Afghari, 2013). Cadbury has a very important monopolist in eighties and make a decision to pay attention on their hard work while manufacture chocolate a diverse group to recognized it (Rodriguez-Andina, 2014). At the end of eighties the company yet lined the branch with more 80% in marketplace allocate. And although numerous brand names such as Camp co and Amul strive to fracture into the marketplace, and in this no one is succeed in shivering the organizer hold In fact, Cadburys had turn into a product almost general to chocolates, and this chocolates utilize to prize and support positive performance and therefore they were classify as a comfort kept back for particular event (Rodriguez-Andina, 2014). Tendency in the organization, wittiness socio- economic transform quickly pleasing place the youthful and for this populace for youngsters will guide a new way of life and therefore chocolate consumption is absolutely departure to be extensive and satisfactory (Rodriguez-Andina, 2014). Impact of globalization and innovation: In todays generation business are more and more precious by the proceedings of worldwide competitor as a consequence of the globalization procedure (Hodgkinson and Healey, 2011). Globalization happens since of the decreasing the industry detachment due to this it is much easier to contact marketplace in distant fling element of the worldwide (Hodgkinson and Healey, 2011). Take for example company such as Cadbury has manufacture element about the worldwide and generous admission to global marketplace (Hodgkinson and Healey, 2011). At this point the innovation part is that quick internet relationship builds up by business which allows decreasing in communication point in that time it brings purchaser and vendor together on conflicting part of the worldwide inside second. While addition this global advertising and promotion has allow the administration of worldwide product and the statement of worldwide communication. In this the consequences of globalization procedure is that internati onal business are more and more aim the entire or extensive element of the worldwide as their domestic marketplace (Hodgkinson and Healey, 2011). To raise the worldwide company work increasingly overseas marketplace by inventing the abroad place, and as well hire abroad expert honestly or increasing partnership with abroad associates. In this business will pay attention on the variety of product in which it has maximum competitor advantages. The most risky division is that while not raising the industry approach is the subsequent choice while increasing the challenging brand in worldwide marketplace. Companies such as Cadbury, they understand the significance of comes up with market privileged apart from group in their selected business. Innovation is the first word which helps the company to remind in the mind of their customers (Hodgkinson and Healey, 2011). Task 3: Relationship between their current strategy and history: The current strategy of Cadbury is, in confectionary organization it is in increasing period. These particular market studies illustrate that the organization like Cadbury has an imposing enlargement in the UK economy (Rodriguez-Andina, 2014). In general confectionary marketplace is appreciated by regarding 41 billion in UK currency. On the other hand chocolate has verification in uppermost marketplace increase rate copy about 23% increase in marketplace. Cadbury mostly aim the youthful closing stages to the mature demographic (Rodriguez-Andina, 2014). Cadbury has currently discarded strategy to advertise the product in one more 20 European marketplace (Rodriguez-Andina, 2014). The nations somewhere Cadbury Schweppes force preserve manage contain Belgium, Switzerland etc (Rodriguez-Andina, 2014). On the other hand, they currently feature extensive and compound rigid battle next to the contract in a few European nations (Rodriguez-Andina, 2014). The setback has also required the busin ess to amend their plan of encompass the complete transaction complete by the central point of this time. In its place, they currently suppose the contract to be confirmed by July simply in regard half the nation which have previously given their endorsement or somewhere dictatorial permission is not necessary (Rodriguez-Andina, 2014). Mission and vision: The mission of Cadbury is to develop into the main dealer of chocolate globally. This mission of the company is genuine since the superiority is rising slowly and the development in manufactured goods demonstrates that Cadbury organization has the genuine work. Cadbury declare that the development and the command of the consumers approval illustrate that the manufactured goods is productively begin in the marketplace and the product accomplish the requirements and the want of the customers. The vision of the Cadbury is to distribute better shareholders income by understand the world major and most excellent confectionery organization. Cadbury's put out an idea to attain "Cadbury in each bag" vision by raising the saturation of chocolates. Market share of Cadbury close to 52% to 60% and it set up their more goods to provide the want of the dissimilar period sectors of the citizens by helping the best superiority of product with good quality price. Now a days people are more conscious about their health and the want a sugar free product for them company introduce a sugar free product to satisfy their customers. Cadbury is forever there for their consumer thats why the company targets all kind of age category. Company strategic capabilities: The policy in which Cadbury direct its industry policy and human resources recline in the aptitude to recognize the core capability of their populace and utilize this income with every persons ability to produce a competitive benefit for the industry to wait forward amongst its opponent in the organization (Milligan and Schning, 2011). Cadbury Schweppes utilize more than 50,000 citizens and has developed process in above 35 nations. Cadbury is known as the world third largest company in the field of soft drink and want to come in the second or the first place in the entire market (Milligan and Schning, 2011). As the industry has developed and obtain a broad variety of non Cadbury invent organization the policy has been modified to be in the international competitive circumstances it discovered themselves. Cadbury's objective is to bring its bigger investor concert, just as easy as possible, and Cadbury paying attention on its investor which comes in the position of 26th and the compa ny want to accomplish its objective in the time of 2004 by screening the income industry as of 6,738 million to 1,115 million for its fundamental income. It is significant for Cadbury to employ their strategic human resource management system and procedure to direct successful transform and appraise the force by serving the organization in set up or carry out a variety of policy, offer option impending. Human resources need public organization ability but as well as in deepness of considerate the present circumstances of the organization and offer price generate proposal consequently. The human resources subdivision policy, strategy and behavior have to hold and line up with the Business Company and competitive policy. Apart from that the combination, of the company there is one more set of workers joining the business with dissimilar age knowledge ability which show business a enormous division of their functioning liability every day no substance in operation or connections regio n therefore, they resolve a interior reformation of workers to be approved away (Milligan and Schning, 2011). After the combination of business the company offers a transition period and the more and more competitive marketplace and the permanent development of, consequently HR of the organization can be capable to realize place of work guidance to deal with to ability gap among workers (Milligan and Schning, 2011). It is significant to guarantee that the focal point of the appraisal is to examine the presentation of workers and as long as information and the way of administer the dissimilar group of populace and recover on their presentation (Yanti, 2013) .A organized guidance text point out the method which may be the most excellent performance on those particular circumstances. Take for example; when a worker in Cadbury modifies his or her present place addicted to new location as a consequence of a job alteration or endorsement, they require coming in training curriculum (Yankuz o, 2013). It is significant for the workers to recognize the belongings of instruction knowledge element of the association (Yang and Copeland, 2014). Confectionery market the value of the manufactured goods, and the quantity of scheduling proceeding to acquire at both comparatively. Task 4: Macro environment: Porters Five force model: Market concentration Competition: The chocolate association is extremely concerted in Nestle and Cadbury jointly description for 90% of the trade deal with Cadbury organism the market manager (Ters and Badgett, 2014). Rivalry in this business is violent, particularly among these two companies (Wang and Schultz, 2014). Barriers to entry: The company key barrier to entry is with deference to promotion (Mitic and Ognjanov, 2013). The current compact has exhausted millions of rupees to generate Loyalty toward brand with their customers (Tadajewski, 2012). The increasing possessions of promotion generate a complete cost benefit for the current company; therefore applicant must conquer not only present promotion pains but as well the lasting contact of history marketing operation (Syed, et al. 2013). Suppliers power: Industries employ a broad variety of resources in developed chocolate manufactured goods (Mitic and Ognjanov, 2013). Buyers power: End customers have well-built purchaser power since of the accessibility of alternate both general and product quality (Mitic and Ognjanov, 2013). It is simple for a customer to acquire almost equal manufactured goods for a lesser value. The business gives consumers a huge contract for influence and guide Cadbury to expend millions of rupees to generate manufactured goods separation using commercial and new manufactured goods (Mitic and Ognjanov, 2013). Substitutes: The present tendencies in the marketplace advise that customary sweet are probable replacement for chocolates. In organize to reinforce the particular connection customer split with chocolates. Figure 2: Porters five force Model (Mazur, 2013) Micro environment: SWOT Analysis: Figure 3: SWOT Analysis (Milligan and Schning, 2011) Strength- Cadbury is known as the third largest chocolate brand in the worldwide. Cadbury create a strong brand image in the products line like bourn vita, dairy milk etc (Mitic and Ognjanov, 2013). Cadbury good has products as well as brand loyalty in customer expectation (Pirog, 2010). Cadbury sustain a steady increase in the market place as well as Gaining policy in UK decrease its trust on the UK marketplace (Mitic and Ognjanov, 2013). Weaknesses- Cadbury brand has very little weakness; it might be shortage in market place and supply chain. Cadbury Expenditure of chocolate goods falls in demand payable to the dark economic circumstances (Mitic and Ognjanov, 2013). Opportunities- It is near in foreign nation and a rustic attendance is a great deal wanted for Cadbury which determination and increases the product occurrence and income (Plechero and Chaminade, 2013). Throughout it Confectionary manufactured goods row, it construct precious place in prioritized marketplace Threats- Increase in petroleum as well increase the transportation charges as a result the price of the manufactured goods is huge threats to Cadbury as it produces a hole for new business to enter (Mitic and Ognjanov, 2013). The company must obtain explanation of the change in the customers business tendency. Would be seasonal sales and will reflect to an increase in cost of the raw materials (Mitic and Ognjanov, 2013). Task 5: Recommendation: While raising in sale the business like Cadbury desires to recognize a wide variety of advertising behavior before make a decision upon the most excellent method to support the procure of its manufactured goods (Rodriguez-Andina, 2014). There are a number of attitudes which Cadbury require to identify and relate to its advertising objectives and permit the company to enlarge the transaction and enlarge in income. Firstly the endurance part how the company is surviving in the market when there is lots of competitors because Cadbury is thirds largest in the worldwide and want to be the first position in internationally. Secondly, the profit maximization in which company must demonstrate some cause why the organization survives in the most important objectives and chain of command of purpose whiles the association existing. It is a large pressure to the profit maximization stage and as well re-establishes the monetary fitness (Shen and Jiang, 2013). Thirdly, how the company expanding th eir business in market and how they are keep on launching the different product according to the tastes and preference of consumer and Cadbury keep on expanding their growth in t market place. Fourthly, diversification was the dispersion of industry risk by dropping trust on one manufactured goods. Fifthly, rise in sale maximization. Sixthly, recover the representation of the manufactured goods which comprise a new symbol or introduction a new product line while create more beautiful wrapping. When introduction an item for consumption the industry Cadburys had to create a new product in the twisting division must set up point of dissimilarity, create a USP of a product with exclusive application which is not collective by several of its participant (Siren and Kohtamaki, 2013). It is significant for Cadbury to employ their strategic human resource management system and procedure to direct successful transform and appraise the force by serving the organization in set up or carry out a variety of policy, offer option impending (Siren and Kohtamaki, 2013). Conclusion: While concluding it the researcher here describe the marketing strategy of Cadbury company and how the Cadbury company come up in the market place their strategy of surviving in market. 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Friday, November 29, 2019

Adultery And Bible Essays - Family, Sexual Fidelity, Marriage

Adultery And Bible Adultery is stated 69 times in the bible. It is also the seventh commandment. "Thou shalt not commit adultery". In every case stated in the bible, the answer is clear: Do not commit adultery. It is a very powerful thing that disconnects people in a relationship, either married or not. The dictionary definition of adultery is "voluntary sexual intercourse of a married man with a women other than his wife or of a married women with a man other than her husband". In this particular dictionary it speaks about definitely being married, but in the bible, it often did not. In a book called "Sexual Abstinence", by Barbara Moe, it also mentioned the theme adultery. It stated that although it is not confirmed because you aren't married, you can still commit adultery as a teenager. It also said that "adultery" is too much of a big, scary word for teenagers to handle. So, now a days, we call it "cheating". Cheating is defined as a trick or deceit. When you are in a relationship that you hope is going well, do you want the other person to be "tricking" you?! I sure don't. Neither does God. That's why it was stated in the bible so many times. It was so important to God, that he made it our seventh commandment. He doesn't want anyone to be deceived by another person. It is all covered in the general law "Love one another". You don't truly love someone if you want to cheat on them. In "The Teen Study Bible", it states "God invented sex. He designed the hormones that trigger your desires. He designed every nerve ending that magnifies pleasure. Sex isn't wrong. Sex is good. A gift from God, who loves you. Now only if you would use it right". Sex is always made out to be a bad thing. In our culture it is perfectly ok. Although God says to you in your conscience "Are you sure you want to do this?!" He states is it so much in the bible, if only people would look. Sex should be used with the right person, in the right place, at the right time (in the right uniform hehe). Not with multiple people, or just because you feel like it. You are giving away a precious gift God himself has given you. If you ever think about cheating or "Committing adultery", think of the other person involved in the situation. There is two parts to every situation , no matter what kinda it is. But, it is a very tough thing. To be the person doing it, and wondering if you'll get caught. But most of all it is tough for the person who gets cheated on... then the person starts questioning them self. A lot of psychiatric problems happen after these kinds of situations. And, it all could've stopped if you just picked up one solitary book, and read for a few seconds. The choice is yours to make, but remember so are the consequences.

Monday, November 25, 2019

Free Essays on Poes Masque Of The Red Death

Poe used the setting of â€Å"The Masque of the Red Death† to depict an atmosphere characterized by a sense of inevitability of death and one of somber morbidity. He used the castle, clock of ebony, and the masked figure’s chasing of the prince to express the atmosphere in a detailed analysis. The castle provided a place for the story to unfold. It allowed the reader to interpret a sense of entrapment that carried into the plot. As the prince secured the castle, in an attempt to avert the plague of the Red Death, he was also eliminating any means of escape once the disease infiltrated the area. The prince’s solution to averting death was to seclude himself with his royal friends and celebrate with all of the amenities of being wealthy. â€Å"There were buffoons, there were improvisatori, there were ballet dancers, there were musicians, there was Beauty, there was wine.† However, in his naive attempts to lock himself in, the prince was allowing the deaths of those outside of his realm and locking himself out of the outside world at the same time. Therefore, as Prince Prospero put up the â€Å"gates of iron† and â€Å"welded the bolts,† he became a prisoner of sorts, without refuge. The castle was also depicted as a maze. With the disposition of the apartments being restricted, there was a single way out, through the black room. This disposition was representative of the stages of life. The sharp turns leading to a novel effect were the decisions one must make. Also, each room prohibited a view of the others, with the exception of only the following room. Therefore, one could not see the future, only the next phase of life. Although each room had a large window, one could not see the outside world. Because the view from the windows was of the corridors, again Poe provided a feeling of confinement. Each room, being of a different color, represented the phases of existence, from birth towa... Free Essays on Poe's Masque Of The Red Death Free Essays on Poe's Masque Of The Red Death Poe used the setting of â€Å"The Masque of the Red Death† to depict an atmosphere characterized by a sense of inevitability of death and one of somber morbidity. He used the castle, clock of ebony, and the masked figure’s chasing of the prince to express the atmosphere in a detailed analysis. The castle provided a place for the story to unfold. It allowed the reader to interpret a sense of entrapment that carried into the plot. As the prince secured the castle, in an attempt to avert the plague of the Red Death, he was also eliminating any means of escape once the disease infiltrated the area. The prince’s solution to averting death was to seclude himself with his royal friends and celebrate with all of the amenities of being wealthy. â€Å"There were buffoons, there were improvisatori, there were ballet dancers, there were musicians, there was Beauty, there was wine.† However, in his naive attempts to lock himself in, the prince was allowing the deaths of those outside of his realm and locking himself out of the outside world at the same time. Therefore, as Prince Prospero put up the â€Å"gates of iron† and â€Å"welded the bolts,† he became a prisoner of sorts, without refuge. The castle was also depicted as a maze. With the disposition of the apartments being restricted, there was a single way out, through the black room. This disposition was representative of the stages of life. The sharp turns leading to a novel effect were the decisions one must make. Also, each room prohibited a view of the others, with the exception of only the following room. Therefore, one could not see the future, only the next phase of life. Although each room had a large window, one could not see the outside world. Because the view from the windows was of the corridors, again Poe provided a feeling of confinement. Each room, being of a different color, represented the phases of existence, from birth towa...

Friday, November 22, 2019

Real Estate Essay Example | Topics and Well Written Essays - 500 words - 1

Real Estate - Essay Example This exercise has two aims. One is to see whether my house will fetch a goof price in the market so that it can be bought by any of the young people searching for homes. If a good price is offered, then the proceeds of the sale can be used to buy a better house. My house is a two bed-room one and its floor area is approximately 1700 square feet. The above mentioned aim does not seem to be feasible since land prices across the country have fallen due to the recession that has hit the country. I had contacted a builder on the premise of wanting a new home. He said that the Charlotte market like most places in the country has become a buyer’s market and the prices had crashed since the start of the depression. He also directed me to a website to verify what he had said. It appears that the situation was far from satisfactory to a seller and very satisfactory to buyers. According to the website, the current square foot price as of March 1st, 2009 was only $95 for homes in Charlotte. This had fallen to the current level from a high of nearly $185 in July 2008. (Real Time Market Profile for Charlotte). According to the above figures the value of my home would be as follows In such a scenario, it will be worthwhile to compare prices if one wants to buy a ready made house or construct one instead. A search with an agent also shows that prices are low. It shows that three bed room houses are available in the market for at only slightly higher price than what was seen in my valuation. Prices of two and three bed room independent houses with similar or higher square feet are available at prices ranging from $165,000 to $169,000. One particularly attractive house with 1,800 square foot and having three bedrooms and two baths was available for 168,000 dollars. This means that the square foot price of the home was about 93 dollars per square foot. This comes to less than the market price as on March 1st

Wednesday, November 20, 2019

Sociological and Culturalist Accounts Essay Example | Topics and Well Written Essays - 2750 words

Sociological and Culturalist Accounts - Essay Example Furthermore, the model shapes our culture. It gives us the necessary resources, cryptogram and tradition through which the society compose a universal culture, and that which enables us to fit in the very culture. The question of who possesses media power and the powerless, or even those that can implement might and brutality, and those who cannot is a clear display of the media and its associated culture. The centrality and influence of mass media in modern culture cannot be overlooked. This is a true demonstration of how a number of media sources mainstream information and messages to the society through such forms as internet, newspapers, articles, and Radio. Such information despite positive impact to the society creates an illusion of things not beneficial to the very culture. Mostly, media power proves to be symbolic and persuasive. The media primarily have the greater potential in controlling extensively the mind of readers or viewers but not their actions in a direct way. In such cases of physical, coercive force however, the control of action, that is often the ultimate aim of the exercise of power, is mostly indirect. Whereas the control of intentions plans, knowledge, beliefs, or opinions in mental representations that monitor overt activities is presupposed. Despite the pervasive symbolic power of the media, the audience will generally retain a minimum of autonomy and independence, and engage more or less actively instead of purely passively, in the use of the means of mass.

Monday, November 18, 2019

NCOER EVAL DA 2166-8 Essay Example | Topics and Well Written Essays - 500 words

NCOER EVAL DA 2166-8 - Essay Example This is due to three reasons. Firstly, the soldier illustrated appropriate military bearing, posture, and also appearance. Secondly, the soldier illustrated adequate mental and also physical capabilities, required for the performance of any successful military project or mission. Thirdly, the soldier maintained satisfactory physical fitness and mental alertness, despite the temporary challenges of back injury and extreme operational tempo. The soldier achieved success ratings in terms of leadership competencies. This is illustrated through three issues. Firstly, the soldier is a proven leader who understands approaches of motivating junior soldiers to effectively and efficiently accomplish missions, with minimal supervision. Secondly, the soldier effectively coached 6 soldiers through initiating study groups. The initiative increased the General technical scores of the soldiers, to more than 110. Thirdly, he enhanced spirit de corps by endorsing SHARP. He thus made himself available to help, through training, the unit victim advocate. The soldier achieved the success score for the training aspect. This is due to effective performance in three major areas. Firstly, he effectively identified more than 7 soldiers who can be competent platoon Master drivers. Secondly, he trained 31 soldiers using 6 military vehicles, and no accident or incident was reported. Thirdly, the soldier successfully trained two soldiers, and hence they passed the APFT after several unsuccessfully attempts. He also taught the significance of individual responsibility to the soldiers, through motivating them to formulate and work towards achieving their goals. The soldier received a score of success, and this is illustrated through three issues. Firstly, he properly managed military commodities and equipments worth in excess of $2.1 million. Secondly, there was no loss, mismanagement, embezzlement or discrepancies

Saturday, November 16, 2019

Sea water desalination

Sea water desalination Abstract Despite the lack of water in some areas of the world in one hand, and the increasing consumption of it in some others make it essential for scientists and engineers to search for practical solutions for this world crisis. This paper closely examined the sea water desalination to be one of the most widespread methods that provide the world with a considerable amount of drinkable water in terms of quality, quantity and cost. Desalination of Seawater is an approach used (and may be the only method) to overcome shortage of fresh water from natural resources in many regions in the world. In recent years, many desalination processes become technically and economically affordable. The production of one cubic meter of desalinated water becomes very reasonably to be less than $1/m3 for many new installations. Introduction Desalination Industry is driven by desalination process such as Multi Stage Flash (MSF) and Reveres Osmosis (RO). Operations of these processes and controlling them are very complicated due to many reasons. Many researchers tried to study dynamic behavior of desalination plants to address plant variables during operation .The plant shutdown can lead to considerable affects or effects on the plant economics. Influence of Plant Factor[1] on Plant Economics . In many researches and new installations, attempts to develop much better and reliable control policy have been investigated and many more are still on going under research . The effective performance and evaluation of different control schemes is important and possibility of implementing new control policies can open new windows for operation of desalination plants for near future. At the same time, this research also aims to improve our understanding of controllability and operability of the desalination plants for better, safer and economic plant operations with maximizing productivity, availability and profitability. The study achievement is believed to be beneficial for desalination community and it helps developing local MENA human resources significantly. Aims and Objectives: Study dynamic behaviors with controllability of MSFs and R.O processes. Emphasis on unique characteristics of desalination processes such as physical, chemical and fluid dynamics will be considered, Simulation of the two methods will be developed on to evaluate the response of a classical desalination system to different operation scenarios based on conventional control schemes. Addressing desalination system components in control policy such as ventilation performance in capturing non-condensable gases, fouling rate formation in condenser tubes, and brine flow hydraulics variations, Computational Fluid Dynamics will be used to describe some complex desalination plant dynamic behavior and phenomena such as brine entrainments to distillate trays and mist eliminator efficiency, and brine level change with orifice configuration, Economic analysis justification for implement iterative Learning control in thermal desalination plants. Why the Work is Important: Recent development of process and control methodology of the desalination plant behavior using its operating data. The integration of performance and process control will allow improve controllability the plants even during failures events. Addressing some dynamic phenomena in the plants and performance of some plants components will be covered with utilisation of Simulation. Economic analysis of implement different the control system will be done. Furthermore, this project will help in developing knowledge capacity and human resources in MENA region. Discussion This study will address two of the most widely used processes of seawater desalination. El-Dessouky and Ettouney argue that, the thermal processes or membrane separation methods are best methods for desalination processes (2002: 11). Based on this point, we are going to analyze an example of each type, namely MSF and RO. Multistage Flashing: MSF is considered to be one of the thermal-based processes to desalinate seawater. Simply put, seawater goes through a process of evaporation followed by that of condensation. Based on this observation, we may conclude that the process at hand imitates the kind of evaporation that occurs in nature. The mechanism in which this takes place is explained by the National Research Council (2004: 76) who points out that: MSF uses a series of chambers, each with successively lower temperature and pressure, to rapidly vaporize (or â€Å"flash†) water from bulk liquid .The vapour is than condensed by tubes of the inflowing feed water, thereby recovering energy from the heat of condensation. As it turns out, heat is the main source of energy needed for this process to take place. Multistage flash. SOURCE: Buros et al. (1980); Buros (2000). Reverse Osmosis : RO is viewed as one of the membrane-based processes to desalinate seawater. In this method high pressure during semi-permeable membranes permeates the fresh water of highly concentrated brine solution (El-Dessouky and Ettouney 2002, P. 12). Thus, the efficiency of this technique is mainly dependent on how good the membranes are in separating salts, metals and other materials from water. Unlike other membrane processes, RO relies on the pressure put on seawater against the membrane, the higher the pressure the better. The following flow chart explains this process: (RBF Consulting, 2004) Seawater Reverse Osmosis Plant SOURCE: RBF Consulting 2004. Three criteria will be considered to investigate the advantages and disadvantages that each method has: The Quantity and Quality of the Produced Water: According to RBF Consulting (2004), the fresh water produced by MSF constitutes around 61.6 % of the desalted water in the world. This is, of course, not strange since this method has been used since the mid 1940s. Specifically, the desalted water produced in winter is more than that in summer. Obviously, this does not comply with what is required. To solve this problem, we might ensure that the plant is provided with high temperatures all the year around. However, this might lead to the gradual corrosion of the plant equipment. On the other hand, the amount produced by RO comprises around 26.7 % of the overall production as indicated by RBF Consulting (2004). Interestingly, Saudi Arabia is ranked second in the world with approximately 12.9 % of the desalted water produced by RO. However, the amount produced by MSF is almost twice as much as the amount produced by RO. The following table shows the change in the capacity of the desalted water in Saudi Arabia: Water Desalination in the UK. This is considered to be new in one of the wettest countries in the world. This tendency towards this source of drinkable water can be ascribed to two factors: Firstly, there has been an increasing prediction or fear of drier summers. Secondly, the constant growth of population makes it necessary to quickly find alternatives to water sources. This is actually a point of difference between Saudi Arabia and the UK. Specifically, Saudi Arabias production of desalted water will necessarily be much bigger than that of the UK, because Saudi Arabia is thought to be one of the driest places in the world. As for the method adopted in the UK, it has been argued that RO is preferred to MSF as being less expensive. This follows from the reduction in the capital costs of membranes, which eventually leads to the reduction in the operational costs. Indeed, RO is chosen to desalinate water in the Beckton Plant in East London which is meant to take saline water from River Thames. This plant is expected to reach a capacity of 150 MLD that will be sufficient for 400.000 households as indicated by Bennett (2005). As far as quality is concerned, it is evident that water produced by MSF is very pure. However, the purity of the water produced by RO depends on the efficiency of the membrane. In other words, it relies on the ability of the membrane to capture minerals, salt particles and materials. Thus, we may say that purity is one of the advantages that MSF has over RO. The Cost of the Produced Water: The inclination of some countries to adopt RO in seawater desalination although it provides less pure water can be linked with the lower costs required for this process. Dickie (2007: 11) argues that large scale thermal desalination has been completely limited to the rich, energy affluent and water poor countries nearby the Arabian Gulf. Based on this observation, we may account for the wide use of MSF in Saudi Arabia since this country is rich with energy sources required for this process as discussed before. This also justifies the use of RO in the UK as being less expensive. In fact, RO tends to be the optimal method to desalinate seawater all over the world. The Team Work: This project is based on a MSc program in the University of Newcastle and it will establish a promising cooperation between two RD organizations; Saline Water Conversion Corporation (SWCC) and School of Chemical Engineering and Advanced Materials in the University of Newcastle. The principle investigator, Nasser Zouli, is a member of taskforce team of project on performance of desalination plants in the (SWCC). The project has evaluated more than 20 desalination plants.

Wednesday, November 13, 2019

Essay --

The book The Great Gatsby is a detailed drama set during the prohibition era written by author F. Scott Fitzgerald. While reading this book, people might stumble along several coincidences between the book and Fitzgerald’s life. This is because F. Scott Fitzgerald uses his life and everything around him to inspire the different style of writing in the novel. While some people state The Great Gatsby is a creative novel, others think it’s just a reflection. F. Scott Ftizgerald uses things that happened in his life to inspire the situations and complications that the characters go through. He used his imagination in writing the novel, to take him to new heights as a person, and an explorer. Finally Fitzgerald used the government and life of the United States to build the setting of The Great Gatsby. As a writer, F. Scott Fitzgerald wasn’t that versatile or well-known. He started off life in New York, attending a private Catholic school. Even as a child, he was ambitious. When he was a young adult, he attended Princeton, which is an elite college, but he dropped out because he was most likely going to fail. While he was in the army, he fell in love with a woman named Zelda Sayre. Zelda was unwilling to live on such a small income, so she broke off the engagement. After Fitzgerald published a very popular book and becoming rich, Zelda decided to marry him. While they were going through a rough patch and arguing, Fitzgerald discovered the effects of alcohol. He became an alcoholic, but wrote sober. Fitzgerald generally wrote about aspiration. Soon, he and his wife were spending more money than they were taking in. He was unable to control his finances and created high levels of debt for his family. He took a break to California, where... ...almost overnight, and a week later he married Zelda Sayre in New York.† (University) Like Gatsby, as soon as his love found out he was rich, she became interested in him again. Except Daisy never married Gatsby. â€Å"He was an alcoholic, but he wrote sober.† While Gatsby did not drink, it was a result of his mentor Dan Cody was an alcoholic. Fitzgerald used his addiction as a key factor in this novel. â€Å"The chief theme of Fitzgerald’s work is aspirational idealism.† (University) The main character of The Great Gatsby, Gatsby, was a very aspirational person. He always hoped for the best when it came to Daisy. â€Å"The author that wrote so eloquently about the effects of money in character was unable to manage his own finances.† Gatsby always had a ridiculous amount of money. This is what Fitzgerald wished he could have. Nick on the other hand, struggled, just like Fitzgerald.